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REPLAY

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REPLAY


1978 Claudio Buziol registers the 'Replay' brand.
1981 Fashion Box, specialised in casual shirt-making, is born.
1987 Fashion Box goes international and makes 70% of its 4 million Euro sales abroad.
1989 Replay reinvents jeans with its 'double ring denim'. Output reaches a million pairs in just two years.
1990 Total annual sales rise to 18 million Euros.
1991 The Milan store opens at the end of the year.
Alongside shirts and jeans, the Replay total look has completed its development with thousands of articles inserted in the collection annually.
The Replay&Sons line dedicated to kids’ wear is born.
1992 Sixteen new sales outlets open.
Turnover hits 69 million Euros.
1993 The New York mega-store opens; the first television commercial is aired.
1994 Replay enters the underwear segment and experiments with the first Replay Blue Jeans format.
The Group grows in its new Asian and Middle Eastern markets as total sales close at 143 million Euros.
1995 new sales outlet opens around the world every 10 days.
1996 Fashion Box builds its new 20,000 sq m headquarters.
1997 A new Replay Store opens in Amsterdam to match the city's other two.
A licensing agreement is signed with Marcolin S.p.A. for the Replay Eyes eyewear line.
Consolidated turnover amounts to 188 million Euros.
1999 The first Replay Store based on a new store concept opens in Florence in the spring.
At the end of September, a new 800 sq m store is opened in Corso Vittorio Emanuele, Milan.
2000 The new-concept store project is developed during the year's first semester with the opening of new single-brand sales outlets in Rome, Cologne, Hamburg, Dusseldorf, Innsbruck, Budapest, Amsterdam and Stockholm.
2001 New-concept single-brand stores continue opening in Berlin, Athens, Antwerp, Paris, Barcelona and Vienna.
A licensing agreement is signed with the Sugi Ltd Group in Hong Kong for the production and distribution of shoes under the Replay and Replay & Sons brands.
2002 The licensing contract with Marcolin S.p.A. for Replay Eyes eyewear is extended, while a new licensing agreement is stipulated for the production and distribution of the Replay Underwear line. New-concept Replay Stores continue opening: November sees the inauguration of the new London sales outlet in Covent Garden.
2003 Consolidated turnover reaches 207 million Euros.
The first store in Turkey opens in Istanbul in March as a new step in the Replay "Store Concept" Project. The Group new evolved-casual label We are Replay officially debuts at Pitti Uomo.
In October the Group enters the South-American markets with the opening of the Fashion Box Brazil branch office; in the meanwhile a Replay Store opens in Sao Paulo.
2004 Consolidated turnover reaches 230 million Euros.
The Group strengthen its presence in North America with the opening of a branch in the U.S. The first four We are Replay single-brand stores opens in Italy.
2005 The Fashion Box group concludes the year with a turnover of 326 million euro, a 41% increase over the previous year.
It's retail expansion continues on a worldwide level with the opening of 20 Replay Stores, strengthening the brand presence in Europe and new strategic markets including North America, Far East and North Africa.
2006 The Replay brand celebrates the 25th anniversary with a series of festivities at San Gregorio Abbey in Venice and reaches a consolidated turnover of 353 million Euros representing a growth of 7,8% compared to the previous year.
2007 Replay completes its brand extension and focuses on licensing by choosing partners which are leaders in their sectors: licensing deals are signed with Procter&Gamble for the fragrance line, Christian Bernard for watches and jewellery and Arcte for the underwear and beachwear collections. 41 new stores are opened around the world.
2008 The retail strategy continues, with the aim of strengthening brand presence, in the Far East in particular. In May the Claudio Buziol Foundation takes up residence at the Mangilli-Valmarana palazzo in Venice. The company founder is also awarded a chair at the Fashion Design Degree Course at the Faculty of Art and Design at IUAV University in Venice, the first time such an honour is awarded to a designer and entrepreneur in Italy. Autumn sees the arrival in stores of the new Replay Fragrances, which was presented to the international press in June at a major event in Venice's Palazzo Ducale, of the first licensed Replay Underwear collection and the Replay Time & Jewel watch and jewellery line.

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Boutiques

 
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