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Actualités : BCBG MAX AZRIA - Bon Chic NOTIONS: Spring '10
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23 / 02 / 2010
This spring marks the start of a new decade and a fresh approach to style, with new collections from Hervé Léger, Max Azria and BCBGMAXAZRIA that reflect the spirit of the modern woman. Pieces are sensual, artistic and feminine, creating captivating looks for day and evening, special events and everyday occasions that honor personal style.
The Fall 2010 collections for BCBGMAXAZRIA Runway, Hervé Léger by Max Azria and Max Azria debuted in New York last week to fantastic praise. Fashion Week Daily announced that “Max and Lubov have done it again, this time delivering a subtle, quiet collection characteristic of gentle beauty,” and Glam.com proclaimed, “We’re loving BCBGMAXAZRIA’s new vision of cool!” If you didn’t follow us during Fashion Week, click here to watch the shows and catch up with Lubov’s Column for all the backstage news.
Our spring collections are in boutiques now, and the new BCBGMAXAZRIA catalog arrives in March to break down the season’s best looks and offer options for how to wear each trend. From dresses to separates to accessories, the mood this season is fluid and dynamic: take an à la carte approach to dressing by choosing your favorite pieces and mixing them up to create new looks that are all your own.
Spring being a season full of special dates, we’re spotlighting occasion dressing with gorgeous gowns and cocktail dresses for both daytime and evening events. Our online Wedding Shop has new styles for wedding guests as well as bridesmaids and brides, and our Dress Shop lets you shop by occasion, style or even color to find your perfect look for prom, graduation and more.
Plus, check out our new spring accessories for elegant, charming and artistic finishing touches. From chic watches to eclectic jewelry, luxurious handbags to the highest heels, BCBGMAXAZRIA has an accent for every look, every day.
Of course, all our favorites will be featured during our Spring 2010 Most-Wanted Event. Watch bcbg.com for our picks for the best of spring style and get ready to win them all in our exciting Most-Wanted Sweepstakes. It all begins March 25, in stores and online.
We have plenty planned in the coming months to ensure you make the most of spring style. Watch the blogs and your inbox for more details in the coming weeks. Until then, remember to have fun with fashion, and enjoy the spring!