Espace adhérent
S'inscrire Offrescommerciales
Actualités : BCBG MAX AZRIA - Bon Chic NOTIONS: Spring '11
-
03 / 02 / 2011
As the spring season begins, we're already off and running on a new year filled with fun initiatives, bold ideas and, of course, great style. Get yourself started by checking out what's new in the Spring 2011 BCBGMAXAZRIA collection, now available in boutiques and online.
As we began designing this season, we were intrigued by society's fascination with fame and the incredible influence of social media. This inspired the individualistic focus of the Spring collections, which highlight the importance of personal style. Visit bcbg.com to browse our new arrivals and shop your favorite looks from our new online catalog.
While you become acquainted with Spring, we're busy preparing our Fall 2011 collections to show at New York Fashion Week, running February 10-17 at Lincoln Center. As usual, we'll post daily updates to our blog of all the behind-the-scenes action at our three shows: Max Azria, BCBGMAXAZRIA Runway and Hervé Léger by Max Azria. Plus, this year we're streaming our BCBGMAXAZRIA Runway and Hervé Léger shows live online, and you'll have the chance to vote for your favorite looks from all three shows. Take note of our schedule and look to bcbg.com for more information as Fashion Week approaches-including details of how you could win tickets to attend the Spring 2012 runway show in September!
The spring season always brings with it a variety of special events, from weddings to formals to graduations. We're ready to dress you for each momentous occasion-and everyday moment-with our new collection of cocktail dresses and evening gowns. Shop by occasion at bcbg.com or book an appointment at one of our boutiques for a personalized shopping experience.
Check out the new ad campaigns for Max Azria, Hervé Léger and BCBGMAXAZRIA, and watch for new styles coming soon to bcbg.com. Plus, join the herveleger.com or maxazria.com mailing list this month for an exclusive offer.
We're truly excited about our plans for this season, which include new sweepstakes, seasonal events and promotions, and even a special partnership with Fujifilm! Watch your inbox for details as the season continues, and join us on Facebook and Twitter for up-to-the-minute news. Until next time, enjoy the Spring!