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Accueil > Vos Marques > BIGSTAR

BIGSTAR

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BIGSTAR


The beginnings of Big Star Limited are closely associated with the appearance of the brand on the Polish market in 1990 on the basis of distribution rights in the Polish, Czech, Slovak, Lithuanian and Belarusian market.


The beginnings of Big Star Limited are closely associated with the appearance of the brand on the Polish market in 1990 on the basis of distribution rights in the Polish, Czech, Slovak, Lithuanian and Belarusian market. A year later, under the license, the production starts in Kalisz (current headquarters) to meet the needs of the Polish and eastern markets. In 1994, a Polish-Swiss joint venture Big Star Limited is established and changed after a year into Big Star Limited, Poland, in which two thirds are Polish shares. Over the next twelve years the company has successfully developed its sales network in the country and abroad. At the same time, the participation of Polish capital in the company increased, which results in acquisition of 100% shares by the Polish shareholders in 2007 - Wieslaw Kostera and Bogdan Kaczmarek. The company's strong position is proved by the knowledge and popularity of the brand, which is actually the most frequently bought jeans brand among Poles. [source: Pentor RI 2010].


Big Star Limited currently has a network of more than 260 shops in the country and abroad and continues to consistently develop its sales network in the European markets (including Germany, Slovakia, Hungary, Ukraine, Belarus and Lebanon.) Consistently, it is expanding marketing actions strengthening the position of the brand as a modern, offering a variety of jeans models and tops, tailored to the needs of different age, lifestyle and taste of customers. The freedom of choice and combining any elements of collection, stylish design combined with good quality and comfort, giving confidence and freedom in all situations are the basic values that guide the company while creating another models and thereby gaining a larger group of loyal customers.

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