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Accueil > Vos Marques > BOSS ORANGE


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From a small clothing workshop to an international lifestyle group

Numerous milestones punctuate the evolution of HUGO BOSS into an international lifestyle group. The navigation bar to the left provides links to key periods and events that have shaped the company's history.

Group Profile

The HUGO BOSS Group is one of the world market leaders in the premium fashion and luxury segment of the apparel market. The Group focuses on developing and marketing high-end womens and mens fashion. The Group, which is based in Metzingen in Germany and employs a workforce of approximately 10,000, generated annual sales of EUR 1.7 billion in fiscal year 2010 and is among the worlds most profitable apparel manufacturers.

With its brand world including the core brand BOSS and the trendy brand HUGO, HUGO BOSS targets different, clearly differentiated consumer groups. The brands cover an extensive product range consisting of classic-modern business wear, elegant evening and relaxed casual fashion, shoes and leather accessories, as well as licensed fragrances, eyewear, watches, childrens fashion and motorcycle helmets.

Intensive marketing activities and involvement in sponsorship of sport and cultural events enhance the worldwide recognition of HUGO BOSS and the image of its brands. Alongside traditional forms of advertising such as print and out-of-home, the relevant target groups are increasingly targeted through new marketing instruments such as social networks. Sport sponsorship activities focus on premium sports such as sailing, golf and Formula 1 and are an ideal vehicle for conveying brand values such as dynamics, perfection and precision. In its cultural sponsorship activities, the Group stresses the similarities between art and fashion in terms of design, aesthetics and creativity. The Company also sets a course with high profile fashion events in the worlds fashion capitals, further highlighting the appeal and acceptance of the Groups brands for key target groups and charging the HUGO BOSS brand world with emotion.

HUGO BOSS sells its products in 124 countries worldwide. Today customers can purchase HUGO BOSS products at more than 6,100 points of sale. In addition to multi-brand points of sale operated by wholesale partners, the importance of monobrand points of sale is growing significantly. HUGO BOSS stores are operated both by franchise partners and by the Group itself

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