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Accueil > Vos Marques > BCBG MAX AZRIA

BCBG MAX AZRIA

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BCBG MAX AZRIA


BCBGMAXAZRIAGROUP is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. Continuously expanding while defining trends, Max Azria has let the industry know that he is indeed building a global empire.

Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman-thus BCBGMAXAZRIA was born. Named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.

Key to BCBGMAXAZRIA's success has been Azria's ability to maintain his creativity while maximizing his keen business sense. As one of today's rare breed of designer-businessmen, Azria used his talent to create a new platform in the industry. With the launch of the BCBGMAXAZRIA brand, he redefined the designer category by offering innovative, high-quality clothing at contemporary price points. As a result, Azria was inducted into the Council of Fashion Designers of America (CFDA) in 1998.

Determined to realize his vision, Azria built upon the success of his women's ready-to-wear line and created a lifestyle brand consisting of multiple high-fashion collections for women, including evening dresses, denim, outerwear, footwear, swimwear, handbags and small leather goods. He introduced additional product categories through a series of licensing agreements with some of the industry's most reputable companies, including the world leader in men's shirting, Philips-Van Heusen Corporation, for men's dress shirts and ties, launched in Summer 2004. This licensing deal was closely followed by similar agreements with Geneva Watch Co. for women's watches, VCS Group Inc. for footwear, Neema Clothing Ltd. for suits and suit separates and ClearVision for optical eyewear in Spring 2005.

Reinforcing BCBGMAXAZRIA as a premiere American fashion brand, Azria successfully launched his collection on the runway for the first time during New York's Fall 1996 Fashion Week. The following season, The New York Times hailed, "Mr. Azria imbued his collection with worldly elan." In February 2006, in response to both his critical success and the needs and aspirations of his most discerning customers, Azria launched an exclusive runway designer collection called Max Azria. The collection allows Azria to explore his creativity full force, ultimately resulting in a line of directional, sophisticated designs in the most luxurious fabrics. Celebrities such as Angelina Jolie, Sarah Michelle Gellar, Rachel Bilson and Eva Mendes have become fans of the brands and list BCBGMAXAZRIA and Max Azria as staples in their wardrobes.

At the other end of his design spectrum is Azria's highly exclusive collection of couture gowns, launched in February 2004 under the label Max Azria Atelier. Taking inspiration from the glamour and sensuality of Hollywood, Azria creates opulent and elegant one-of-a-kind gowns for celebrity clients and red-carpet events. Sharon Stone, Halle Berry, Demi Moore, Beyonce Knowles, Lucy Liu and Fergie have walked the red carpet wearing Max Azria Atelier.

In 1998 BCBGMAXAZRIAGROUP acquired the Herve Leger fashion house, marking the first time in history that a French couturier had been absorbed by an American designer. Azria relaunched the Herve Leger label in early 2007 with his own designs, which have since been embraced by celebrities such as Kate Winslet, Victoria Beckham, Alicia Keys and Catherine Zeta-Jones. For Fall 2008, in addition to showing BCBCMAXAZRIA and Max Azria during New York Fashion Week, Azria presented his Herve Leger by Max Azria collection. This marked the first time that an American designer produced three major fashion shows for three distinct collections during one New York fashion week.

The Fall 2008 season also witnessed the merging of the BCBGirls and To The Max collections to create one, comprehensive, young-contemporary lifestyle brand named BCBGeneration (pronounced BCBG Generation), which is designed for women of all generations seeking fashion that balances a feminine, sexy aesthetic with an eclectic and urban sensibility. In Fall 2009, Azria again expanded the Group with a new collaborative collection with teen superstar Miley Cyrus named Miley Cyrus.

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Retrouvez toute l'actualité de la marque BCBG MAX AZRIA :

  • BCBG MAX AZRIA - Hello summer! Shop must-have swimwear and cover-ups

    16/05/2016

    Hello summer! Shop must-have swimwear and cover-ups

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  • BCBG MAX AZRIA - Summer steals - under $100

    14/05/2016

    Summer steals - under $100

    En savoir plus...

  • BCBG MAX AZRIA - EXTRA 30% off ALL sale dresses - SHOP this weekend only

    14/05/2016

    EXTRA 30% off ALL sale dresses - SHOP this weekend only

    En savoir plus...

  • BCBG MAX AZRIA - Final hours - Up to 65% off when you shop the Friends & Family Event

    14/05/2016

    Final hours - Up to 65% off when you shop the Friends & Family Event

    En savoir plus...

  • BCBG MAX AZRIA - Last chance - Up to 65% off, final day to shop the Friends & Family Event

    13/05/2016

    Last chance - Up to 65% off, final day to shop the Friends & Family Event

    En savoir plus...

  • BCBG MAX AZRIA - NEW ACCESSORIES. 'Cuz summer

    12/05/2016

    NEW ACCESSORIES. 'Cuz summer

    En savoir plus...

  • BCBG MAX AZRIA - Up to 65% off looks for summer getaways. Shop the Friends & Family Event

    11/05/2016

    Up to 65% off looks for summer getaways. Shop the Friends & Family Event

    En savoir plus...

  • BCBG MAX AZRIA - Up to 65% off summer must-haves. Shop the Friends & Family Event

    10/05/2016

    Up to 65% off summer must-haves. Shop the Friends & Family Event

    En savoir plus...

  • BCBG MAX AZRIA - Up to 65% off - Shop the Friends & Family Event

    10/05/2016

    Up to 65% off - Shop the Friends & Family Event

    En savoir plus...

  • BCBG MAX AZRIA - ENDS TODAY: 30% off

    09/05/2016

    ENDS TODAY: 30% off

    En savoir plus...

  • BCBG MAX AZRIA - Celebrate LOVE! From our family to yours, Happy Mother's Day

    09/05/2016

    Celebrate LOVE! From our family to yours, Happy Mother's Day

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  • BCBG MAX AZRIA - Weekend Plans? 30% off at the Friends & Family Event

    07/05/2016

    Weekend Plans? 30% off at the Friends & Family Event

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  • BCBG MAX AZRIA - #treatyoself to 30% off

    06/05/2016

    #treatyoself to 30% off

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  • BCBG MAX AZRIA - 30% off your ENTIRE PURCHASE. Shop the Friends & Family Event

    06/05/2016

    30% off your ENTIRE PURCHASE. Shop the Friends & Family Event

    En savoir plus...

  • BCBG MAX AZRIA - New on you: New Arrivals + Prints You Need

    04/05/2016

    New on you: New Arrivals + Prints You Need

    En savoir plus...

  • BCBG MAX AZRIA - Over 200 NEW markdowns. Up to 50% off. Shop now

    04/05/2016

    Over 200 NEW markdowns. Up to 50% off. Shop now

    En savoir plus...

  • BCBG MAX AZRIA - Be Mom’s favorite. (Shop perfect gifts)

    04/05/2016

    Be Mom’s favorite. (Shop perfect gifts)

    En savoir plus...

  • BCBG MAX AZRIA - FINAL HOURS: Time flies when dresses are 40% off

    02/05/2016

    FINAL HOURS: Time flies when dresses are 40% off

    En savoir plus...

  • BCBG MAX AZRIA - Celebrating 27 years of style. Shop the season's must-have dresses

    30/04/2016

    Celebrating 27 years of style. Shop the season's must-have dresses

    En savoir plus...

  • BCBG MAX AZRIA - Want & need now: Shop top picks

    30/04/2016

    Want & need now: Shop top picks

    En savoir plus...

  • BCBG MAX AZRIA - Extra 30% off markdowns. SALE just got better

    29/04/2016

    Extra 30% off markdowns. SALE just got better

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  • BCBG MAX AZRIA - Styles that steal our , $75 & under

    29/04/2016

    Styles that steal our ❤, $75 & under

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  • BCBG MAX AZRIA - Celebrate Mom and shop our curated edit of best gifts

    29/04/2016

    Celebrate Mom and shop our curated edit of best gifts

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  • BCBG MAX AZRIA - Just landed in paradise: Shop new arrivals

    27/04/2016

    Just landed in paradise: Shop new arrivals

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  • BCBG MAX AZRIA - Eve Speciall, on point in summer must-haves

    26/04/2016

    Eve Speciall, on point in summer must-haves

    En savoir plus...

  • BCBG MAX AZRIA - OH-EMM-GEE: Dresses Under $100

    25/04/2016

    OH-EMM-GEE: Dresses Under $100

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  • BCBG MAX AZRIA - Your last chance to shop the SUMMER TREND EVENT

    25/04/2016

    Your last chance to shop the SUMMER TREND EVENT

    En savoir plus...

  • BCBG MAX AZRIA - Soak up the sun and shop the RUNWAY collection

    24/04/2016

    Soak up the sun and shop the RUNWAY collection

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  • BCBG MAX AZRIA - Style goals: $98 & under

    23/04/2016

    Style goals: $98 & under

    En savoir plus...

  • BCBG MAX AZRIA - This weekend only. 25% off summer trends

    23/04/2016

    This weekend only. 25% off summer trends

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  • BCBG MAX AZRIA - Summer Trend Event: Shop our

    22/04/2016

    Summer Trend Event: Shop our "It List" of must-have styles

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  • BCBG MAX AZRIA - All Summer '16 - New Now

    22/04/2016

    All Summer '16 - New Now

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  • BCBG MAX AZRIA - Where'd you get that dress

    21/04/2016

    Where'd you get that dress

    En savoir plus...

  • BCBG MAX AZRIA - Get summer's must-have trends now, in stores and online

    21/04/2016

    Get summer's must-have trends now, in stores and online

    En savoir plus...

  • BCBG MAX AZRIA - Early Access - ONLINE EXCLUSIVE. Shop summer's must-have trends

    20/04/2016

    Early Access - ONLINE EXCLUSIVE. Shop summer's must-have trends

    En savoir plus...

  • BCBG MAX AZRIA - Cool off with must-haves for beach days and beyond

    19/04/2016

    Cool off with must-haves for beach days and beyond

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  • BCBG MAX AZRIA - Shop our stylish checklist, from urban rock to summer whites

    16/04/2016

    Shop our stylish checklist, from urban rock to summer whites

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  • BCBG MAX AZRIA - New Arrivals Alert

    16/04/2016

    New Arrivals Alert

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  • BCBG MAX AZRIA - Get it, girl: 100+ markdowns

    14/04/2016

    Get it, girl: 100+ markdowns

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  • BCBG MAX AZRIA - 100 New markdowns + up to 50% off. Shop ‘til you drop

    13/04/2016

    100 New markdowns + up to 50% off. Shop ‘til you drop

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  • BCBG MAX AZRIA - Make a splash and shop our must-have coastal trend

    12/04/2016

    Make a splash and shop our must-have coastal trend

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  • BCBG MAX AZRIA - 30% off regular price? We’re not kidding

    12/04/2016

    30% off regular price? We’re not kidding

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  • BCBG MAX AZRIA - Maddi Bragg slays in festival style, nbd

    09/04/2016

    Maddi Bragg slays in festival style, nbd

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  • BCBG MAX AZRIA - TOWN & COUNTRY - Shop the new collection and magazine

    09/04/2016

    TOWN & COUNTRY - Shop the new collection and magazine

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  • BCBG MAX AZRIA - The Fashion Fix: Shop off-the-shoulder tops and more

    09/04/2016

    The Fashion Fix: Shop off-the-shoulder tops and more

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  • BCBG MAX AZRIA - Missing out is not an option. Take 30% off regular price

    09/04/2016

    Missing out is not an option. Take 30% off regular price

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  • BCBG MAX AZRIA - Now Trending. Shop the season's must-have maxi skirts

    07/04/2016

    Now Trending. Shop the season's must-have maxi skirts

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  • BCBG MAX AZRIA - Just Deserts: Shop festival must-haves

    05/04/2016

    Just Deserts: Shop festival must-haves

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  • BCBG MAX AZRIA - Just In: New arrivals for summer

    05/04/2016

    Just In: New arrivals for summer

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  • BCBG MAX AZRIA - Swish & Sway: Shop dresses

    04/04/2016

    Swish & Sway: Shop dresses

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  • BCBG MAX AZRIA - The ultimate festival must-haves are here! Shop NOW

    02/04/2016

    The ultimate festival must-haves are here! Shop NOW

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  • BCBG MAX AZRIA - We like options: Must-have looks in multiple colors

    01/04/2016

    We like options: Must-have looks in multiple colors

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  • BCBG MAX AZRIA - Music maven on the rise: meet GenGirl Sofia Reyes

    31/03/2016

    Music maven on the rise: meet GenGirl Sofia Reyes

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  • BCBG MAX AZRIA - Easy, Breezy

    30/03/2016

    Easy, Breezy

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  • BCBG MAX AZRIA - TODAY ONLY - Online exclusive. 20% off all reg. price dresses and accessories. Shop by silhouette

    30/03/2016

    TODAY ONLY - Online exclusive. 20% off all reg. price dresses and accessories. Shop by silhouette

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  • BCBG MAX AZRIA - Oh snap! This sale’s about to END

    30/03/2016

    Oh snap! This sale’s about to END

    En savoir plus...

  • BCBG MAX AZRIA - 20% off ALL reg. price dresses. Shop by colo

    26/03/2016

    20% off ALL reg. price dresses. Shop by colo

    En savoir plus...

  • BCBG MAX AZRIA - Slay in looks for $75 and under

    26/03/2016

    Slay in looks for $75 and under

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  • BCBG MAX AZRIA - Open me to uncover your secret deal

    24/03/2016

    Open me to uncover your secret deal

    En savoir plus...

  • BCBG MAX AZRIA - White NOW - Shop spring's freshest hue

    23/03/2016

    White NOW - Shop spring's freshest hue

    En savoir plus...

  • BCBG MAX AZRIA - Short Stuff: Shop spring shorts, rompers and dresses

    21/03/2016

    Short Stuff: Shop spring shorts, rompers and dresses

    En savoir plus...

  • BCBG MAX AZRIA - The It List: Shop our edit of the season's must-have pieces

    21/03/2016

    The It List: Shop our edit of the season's must-have pieces

    En savoir plus...

  • BCBG MAX AZRIA - In Full Bloom. Shop NEW dresses, from prints to pastels

    19/03/2016

    In Full Bloom. Shop NEW dresses, from prints to pastels

    En savoir plus...

  • BCBG MAX AZRIA - Hop to it: 50% off reg. price

    19/03/2016

    Hop to it: 50% off reg. price

    En savoir plus...

  • BCBG MAX AZRIA - ONE HOUR LEFT! Extra 40% off Factory styles. Shop the sale

    19/03/2016

    ONE HOUR LEFT! Extra 40% off Factory styles. Shop the sale

    En savoir plus...

  • BCBG MAX AZRIA - EXTRA 40% off - SIX HOURS ONLY! Shop the Factory Sale

    18/03/2016

    EXTRA 40% off - SIX HOURS ONLY! Shop the Factory Sale

    En savoir plus...

  • BCBG MAX AZRIA - Ends Today: Unlock secret savings before it’s too late

    18/03/2016

    Ends Today: Unlock secret savings before it’s too late

    En savoir plus...

  • BCBG MAX AZRIA - Under $50: Can’t-miss pieces your closet needs

    15/03/2016

    Under $50: Can’t-miss pieces your closet needs

    En savoir plus...

  • BCBG MAX AZRIA - NEW NOW! Shop this week's must-have NEW ARRIVALS

    15/03/2016

    NEW NOW! Shop this week's must-have NEW ARRIVALS

    En savoir plus...

  • BCBG MAX AZRIA - Festival Checklist: Face the music in these must-have pieces

    14/03/2016

    Festival Checklist: Face the music in these must-have pieces

    En savoir plus...

  • BCBG MAX AZRIA - Up to 60% off - Shop the BEST OF SALE

    14/03/2016

    Up to 60% off - Shop the BEST OF SALE

    En savoir plus...

  • BCBG MAX AZRIA - RSVP in style. Shop the perfect HUE for you

    12/03/2016

    RSVP in style. Shop the perfect HUE for you

    En savoir plus...

  • BCBG MAX AZRIA - Plan a chic escape. Shop our WEEKEND GETAWAY GUIDE

    12/03/2016

    Plan a chic escape. Shop our WEEKEND GETAWAY GUIDE

    En savoir plus...

  • BCBG MAX AZRIA - Try your luck: Unlock secret savings

    12/03/2016

    Try your luck: Unlock secret savings

    En savoir plus...

  • BCBG MAX AZRIA - Model on the Rise: Meet GenGirl Emily Kretzer

    10/03/2016

    Model on the Rise: Meet GenGirl Emily Kretzer

    En savoir plus...

  • BCBG MAX AZRIA - Sneak Peek: Get your hands on them first

    08/03/2016

    Sneak Peek: Get your hands on them first

    En savoir plus...

  • BCBG MAX AZRIA - FINAL DAY - 20% off spring's key pieces

    07/03/2016

    FINAL DAY - 20% off spring's key pieces

    En savoir plus...

  • BCBG MAX AZRIA - 20% off SPRING'S MUST-HAVES

    06/03/2016

    20% off SPRING'S MUST-HAVES

    En savoir plus...

  • BCBG MAX AZRIA - Can you keep a secret

    06/03/2016

    Can you keep a secret

    En savoir plus...

  • BCBG MAX AZRIA - 20% off ALL of spring's NEW trends! SHOP NOW

    04/03/2016

    20% off ALL of spring's NEW trends! SHOP NOW

    En savoir plus...

  • BCBG MAX AZRIA - 20% off NEW MUST-HAVES - Shop the Coast to Coast Event

    03/03/2016

    20% off NEW MUST-HAVES - Shop the Coast to Coast Event

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  • BCBG MAX AZRIA - A time and LACE for everything

    03/03/2016

    A time and LACE for everything

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  • BCBG MAX AZRIA - We don't care if it’s spring. Shop black and white

    01/03/2016

    We don't care if it’s spring. Shop black and white

    En savoir plus...

  • BCBG MAX AZRIA - Take the leap: Shop NEW ARRIVALS (...with an EXTRA DAY to shop)

    29/02/2016

    Take the leap: Shop NEW ARRIVALS (...with an EXTRA DAY to shop)

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  • BCBG MAX AZRIA - FINAL HOURS: 40% off ends today

    28/02/2016

    FINAL HOURS: 40% off ends today

    En savoir plus...

  • BCBG MAX AZRIA - and the NOMINEES ARE... Shop the season's red carpet gowns

    27/02/2016

    and the NOMINEES ARE... Shop the season's red carpet gowns

    En savoir plus...

  • BCBG MAX AZRIA - Editor's PICK: The Trench Shop - the season's must-have pieceEditor's PICK: The Trench Shop - the se

    26/02/2016

    Editor's PICK: The Trench Shop - the season's must-have piece

    En savoir plus...

  • BCBG MAX AZRIA - The Bridal Boutique. Shop gowns, bridesmaid dresses and more

    25/02/2016

    The Bridal Boutique. Shop gowns, bridesmaid dresses and more

    En savoir plus...

  • BCBG MAX AZRIA - EXTRA 50% off Factory footwear. Shop the ONLINE EXCLUSIVE SALE

    24/02/2016

    EXTRA 50% off Factory footwear. Shop the ONLINE EXCLUSIVE SALE

    En savoir plus...

  • BCBG MAX AZRIA - NEW NOW. Shop new arrivals & celebrate your own personal style

    23/02/2016

    NEW NOW. Shop new arrivals & celebrate your own personal style

    En savoir plus...

  • BCBG MAX AZRIA - We warned you: 1 hour to shop Flash Sale

    22/02/2016

    We warned you: 1 hour to shop Flash Sale

    En savoir plus...

  • BCBG MAX AZRIA - Up to 60% off. Shop the Best of Sale EDIT

    22/02/2016

    Up to 60% off. Shop the Best of Sale EDIT

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  • BCBG MAX AZRIA - Pastels, please

    22/02/2016

    Pastels, please

    En savoir plus...

  • BCBG MAX AZRIA - Flash Sale now! Find out how much

    21/02/2016

    Flash Sale now! Find out how much

    En savoir plus...

  • BCBG MAX AZRIA - Let's cut to the chase: Shop styles under $98

    20/02/2016

    Let's cut to the chase: Shop styles under $98

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  • BCBG MAX AZRIA - Effortless Edge. Shop casual dresses with a twist

    19/02/2016

    Effortless Edge. Shop casual dresses with a twist

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  • BCBG MAX AZRIA - Shades of Suede - Shop the season's most coveted NEW texture

    18/02/2016

    Shades of Suede - Shop the season's most coveted NEW texture

    En savoir plus...

  • BCBG MAX AZRIA - Spring Refresh: Shop dresses, shoes and more on sale

    15/02/2016

    Spring Refresh: Shop dresses, shoes and more on sale

    En savoir plus...

  • BCBG MAX AZRIA - Up to 60% off. Shop the PRESIDENTS DAY SALE

    15/02/2016

    Up to 60% off. Shop the PRESIDENTS DAY SALE

    En savoir plus...

  • BCBG MAX AZRIA - Share the ? Happy Valentine's Day

    14/02/2016

    Share the ? Happy Valentine's Day

    En savoir plus...

  • BCBG MAX AZRIA - Sending you our best(-sellers) this Valentine's Day

    14/02/2016

    Sending you our best(-sellers) this Valentine's Day

    En savoir plus...

  • BCBG MAX AZRIA - Shop the NEW magazine - The SPRING TREND REPORT

    13/02/2016

    Shop the NEW magazine - The SPRING TREND REPORT

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  • BCBG MAX AZRIA - Shop the SPRING 2016 TREND EVENT

    12/02/2016

    Shop the SPRING 2016 TREND EVENT

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  • BCBG MAX AZRIA - Be the first! Pre-order Spring 2016 Runway TODAY

    12/02/2016

    Be the first! Pre-order Spring 2016 Runway TODAY

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  • BCBG MAX AZRIA - Don't fight it: 30% off

    11/02/2016

    Don't fight it: 30% off

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  • BCBG MAX AZRIA - Watch the BCBGMAXAZRIA Runway Show live from New York

    11/02/2016

    Watch the BCBGMAXAZRIA Runway Show live from New York

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  • BCBG MAX AZRIA - You've never seen these before

    10/02/2016

    You've never seen these before

    En savoir plus...

  • BCBG MAX AZRIA - ENDS TODAY: 40% off dresses + 30% off accessories

    10/02/2016

    ENDS TODAY: 40% off dresses + 30% off accessories

    En savoir plus...

  • BCBG MAX AZRIA - New NOW - Shop new arrivals & discover endless possibilities

    09/02/2016

    New NOW - Shop new arrivals & discover endless possibilities

    En savoir plus...

  • BCBG MAX AZRIA - Shop our Fashion Week trendsetters and must-have looks

    08/02/2016

    Shop our Fashion Week trendsetters and must-have looks

    En savoir plus...

  • BCBG MAX AZRIA - WE ? Charlotte – Shop our fashionista's MUST-HAVE pieces

    08/02/2016

    WE ? Charlotte – Shop our fashionista's MUST-HAVE pieces

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  • BCBG MAX AZRIA - We ? Tara Stiles. Watch the video & shop her looks

    05/02/2016

    We ? Tara Stiles. Watch the video & shop her looks

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  • BCBG MAX AZRIA - Valentine's or nah? Check out these looks either way

    04/02/2016

    Valentine's or nah? Check out these looks either way

    En savoir plus...

  • BCBG MAX AZRIA - Over 100 NEW markdowns. Shop getaway styles

    03/02/2016

    Over 100 NEW markdowns. Shop getaway styles

    En savoir plus...

  • BCBG MAX AZRIA - Love is in the air! Find your perfect match for Valentine's Day

    01/02/2016

    Love is in the air! Find your perfect match for Valentine's Day

    En savoir plus...

  • BCBG MAX AZRIA - The Getaway Guide. Shop our newest trends

    31/01/2016

    The Getaway Guide. Shop our newest trends

    En savoir plus...

  • BCBG MAX AZRIA - HOURS LEFT! Our big sale is ending

    31/01/2016

    HOURS LEFT! Our big sale is ending

    En savoir plus...

  • BCBG MAX AZRIA - Take a shortcut to style and shop your size for cold weather must-haves

    29/01/2016

    Take a shortcut to style and shop your size for cold weather must-haves

    En savoir plus...

  • BCBG MAX AZRIA - Opposites attract. Shop the Valentine's Edit and find your perfect match

    28/01/2016

    Opposites attract. Shop the Valentine's Edit and find your perfect match

    En savoir plus...

  • BCBG MAX AZRIA - Our biggest sale of the season! Take up to 70% off

    28/01/2016

    Our biggest sale of the season! Take up to 70% off

    En savoir plus...

  • BCBG MAX AZRIA - SEARCHING? Find yourself in the Spring 2016 collection

    26/01/2016

    SEARCHING? Find yourself in the Spring 2016 collection

    En savoir plus...

  • BCBG MAX AZRIA - Shop the best of WHAT'S NEW

    26/01/2016

    Shop the best of WHAT'S NEW

    En savoir plus...

  • BCBG MAX AZRIA - Thanks, it's new. Shop fresh looks

    26/01/2016

    Thanks, it's new. Shop fresh looks

    En savoir plus...

  • BCBG MAX AZRIA - Shop must-have new arrivals, covetable accessories and statement separates

    23/01/2016

    Shop must-have new arrivals, covetable accessories and statement separates

    En savoir plus...

  • BCBG MAX AZRIA - Be a leading lady. Shop showstopping gowns

    22/01/2016

    Be a leading lady. Shop showstopping gowns

    En savoir plus...

  • BCBG MAX AZRIA - Up to 70% off! Shop the biggest, baddest outlet sale around

    21/01/2016

    Up to 70% off! Shop the biggest, baddest outlet sale around

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  • BCBG MAX AZRIA - A NEW take on style. Shop new arrivals

    19/01/2016

    A NEW take on style. Shop new arrivals

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  • BCBG MAX AZRIA - Throwin' Shade: Shop your favorite color

    19/01/2016

    Throwin' Shade: Shop your favorite color

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  • BCBG MAX AZRIA - FINAL DAY - 30% off stylish outerwear

    18/01/2016

    FINAL DAY - 30% off stylish outerwear

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  • BCBG MAX AZRIA - Fall in love and shop our Valentine's edit

    17/01/2016

    Fall in love and shop our Valentine's edit

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  • BCBG MAX AZRIA - 1 DAY LEFT to take 40% off everything

    17/01/2016

    1 DAY LEFT to take 40% off everything

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  • BCBG MAX AZRIA - COUNTER CULTURE - Shop the NEWEST RUNWAY Magazine

    16/01/2016

    COUNTER CULTURE - Shop the NEWEST RUNWAY Magazine

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  • BCBG MAX AZRIA - 30% off our edit of stylish outerwear. LIMITED TIME ONLY

    15/01/2016

    30% off our edit of stylish outerwear. LIMITED TIME ONLY

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  • BCBG MAX AZRIA - Polished Prep: We're into it

    14/01/2016

    Polished Prep: We're into it

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  • BCBG MAX AZRIA - Last day to shop - Extra 50% off must-have footwear

    14/01/2016

    Last day to shop - Extra 50% off must-have footwear

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  • BCBG MAX AZRIA - FLASH SALE - 50% OFF SELECT FOOTWEAR. SHOP NOW

    13/01/2016

    FLASH SALE - 50% OFF SELECT FOOTWEAR. SHOP NOW

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  • BCBG MAX AZRIA - New season REFRESH. Shop our must-have new arrivals

    12/01/2016

    New season REFRESH. Shop our must-have new arrivals

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  • BCBG MAX AZRIA - Shop by size - WINTER SALE is now on

    11/01/2016

    Shop by size - WINTER SALE is now on

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  • BCBG MAX AZRIA - Over 100 NEW markdowns. Up to 60% off. Shop SALE

    11/01/2016

    Over 100 NEW markdowns. Up to 60% off. Shop SALE

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  • BCBG MAX AZRIA - Arrive in style. Shop our award-worthy dresses

    10/01/2016

    Arrive in style. Shop our award-worthy dresses

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  • BCBG MAX AZRIA - Easiest outfit ever: Shop jumpsuits & rompers

    10/01/2016

    Easiest outfit ever: Shop jumpsuits & rompers

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  • BCBG MAX AZRIA - Shop by size - WINTER SALE is now on

    08/01/2016

    Shop by size - WINTER SALE is now on

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  • BCBG MAX AZRIA - Dresses under $100! All kinds of pretty happening here

    07/01/2016

    Dresses under $100! All kinds of pretty happening here

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  • BCBG MAX AZRIA - LAST DAY! EXTRA 20% off ALL Markdowns

    05/01/2016

    LAST DAY! EXTRA 20% off ALL Markdowns

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  • BCBG MAX AZRIA - Bucket list what? Discover limited edition Experiences

    04/01/2016

    Bucket list what? Discover limited edition Experiences

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  • BCBG MAX AZRIA - Shop EXTRA 20% off ALL markdowns. Have a stylish new year on us

    03/01/2016

    Shop EXTRA 20% off ALL markdowns. Have a stylish new year on us

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  • BCBG MAX AZRIA - Life's short, buy the shoes

    03/01/2016

    Life's short, buy the shoes

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  • BCBG MAX AZRIA - Make some resolutions you'd love to keep

    01/01/2016

    Make some resolutions you'd love to keep

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  • BCBG MAX AZRIA - Happy New Year, from our family to yours

    31/12/2015

    Happy New Year, from our family to yours

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  • BCBG MAX AZRIA - Set off fashion fireworks with 20% off ALL dresses. Shop in-store and online

    30/12/2015

    Set off fashion fireworks with 20% off ALL dresses. Shop in-store and online

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  • BCBG MAX AZRIA - Get EVERYTHING on your WINTER WISH LIST. SHOP 60% off sale today

    28/12/2015

    Get EVERYTHING on your WINTER WISH LIST. SHOP 60% off sale today

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  • BCBG MAX AZRIA - 20% off ALL dresses. Shop the party perfect EDIT

    27/12/2015

    20% off ALL dresses. Shop the party perfect EDIT

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    27/12/2015

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    26/12/2015

    Shop the gifts you really want + 20% off ALL dresses

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  • BCBG MAX AZRIA - From our family to yours! Wishing you a HAPPY HOLIDAY

    25/12/2015

    From our family to yours! Wishing you a HAPPY HOLIDAY

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  • BCBG MAX AZRIA - Happy Holidays + 50% off

    25/12/2015

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  • BCBG MAX AZRIA - 20% off ALL DRESSES - LIMITED TIME ONLY! Shop today

    24/12/2015

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    23/12/2015

    Open your presents EARLY - 60% off when you shop NEW MARKDOWNS

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    22/12/2015

    Surf, Sun & Santa - Shop chic escapes with Jacqui Getty

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    22/12/2015

    The Snuggle is Real: Shop sweaters + boots

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    21/12/2015

    On the Riviera - Shop the season's newest dress silhouettes

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  • BCBG MAX AZRIA - EVERYTHING YOU WANT! 60% off stylish must-haves

    20/12/2015

    EVERYTHING YOU WANT! 60% off stylish must-haves

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    20/12/2015

    Ditch the glitter: Shop cool NYE looks

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    19/12/2015

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  • BCBG MAX AZRIA - Best Dressed - THE HOLIDAY EDIT

    18/12/2015

    Best Dressed - THE HOLIDAY EDIT

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  • BCBG MAX AZRIA - Holiday party outfit? Just wear black

    18/12/2015

    Holiday party outfit? Just wear black

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  • BCBG MAX AZRIA - WINTER EDIT - 40% off all sweaters! WEEKEND EXCLUSIVE

    17/12/2015

    WINTER EDIT - 40% off all sweaters! WEEKEND EXCLUSIVE

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    17/12/2015

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    16/12/2015

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    16/12/2015

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    15/12/2015

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    15/12/2015

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    15/12/2015

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  • BCBG MAX AZRIA - 20% off EVERYTHING - Today only! Shop Green Monday

    14/12/2015

    20% off EVERYTHING - Today only! Shop Green Monday

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  • BCBG MAX AZRIA - Flash Sale! 50% off site-wide. Go

    14/12/2015

    Flash Sale! 50% off site-wide. Go

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  • BCBG MAX AZRIA - 1 HOUR LEFT before the 50% off flash sale goes away

    14/12/2015

    1 HOUR LEFT before the 50% off flash sale goes away

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  • BCBG MAX AZRIA - Make a statement and shop our must-have holiday multi-taskers

    13/12/2015

    Make a statement and shop our must-have holiday multi-taskers

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  • BCBG MAX AZRIA - Good Deal: 98 must-have styles under $98

    13/12/2015

    Good Deal: 98 must-have styles under $98

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  • BCBG MAX AZRIA - 20% off EVERYTHING! Early access - shop Green Monday today

    13/12/2015

    20% off EVERYTHING! Early access - shop Green Monday today

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    12/12/2015

    SHOP now to SHIP it in time

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  • BCBG MAX AZRIA - Toast the holidays and shop our perfect party dresses

    11/12/2015

    Toast the holidays and shop our perfect party dresses

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  • BCBG MAX AZRIA - Sparkle this holiday season and shop our favorite accessories

    10/12/2015

    Sparkle this holiday season and shop our favorite accessories

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  • BCBG MAX AZRIA - Bodysuits, vests, lace & fur. Stay classy with 40% off

    10/12/2015

    Bodysuits, vests, lace & fur. Stay classy with 40% off

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  • BCBG MAX AZRIA - Shop with blogger Jenny Bernheim for party-perfect looks

    08/12/2015

    Shop with blogger Jenny Bernheim for party-perfect looks

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  • BCBG MAX AZRIA - Lighting candles? Shop gifts for everyone on your list

    07/12/2015

    Lighting candles? Shop gifts for everyone on your list

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    06/12/2015

    Check off your holiday list. Shop the WINTER SALE

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  • BCBG MAX AZRIA - Only Until Midnight

    06/12/2015

    Only Until Midnight

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  • BCBG MAX AZRIA - No, we're not kidding

    04/12/2015

    No, we're not kidding

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  • BCBG MAX AZRIA - UP TO 60% off + NEW MARKDOWNS. Shop sale for the perfect gifts

    03/12/2015

    UP TO 60% off + NEW MARKDOWNS. Shop sale for the perfect gifts

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    02/12/2015

    Celebrity stylist Tara Swennen - Shop her holiday gifts

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  • BCBG MAX AZRIA - About Cyber Monday: 50% off

    30/11/2015

    About Cyber Monday: 50% off

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  • BCBG MAX AZRIA - ENDS TODAY: 40% off site-wide

    29/11/2015

    ENDS TODAY: 40% off site-wide

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    29/11/2015

    EARLY ACCESS. Shop Cyber Monday - TODAY

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    27/11/2015

    Black Friday Doorbuster - 40% off everything until 2 P.M.

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  • BCBG MAX AZRIA - Room for dessert? 40% off ENTIRE STORE. Shop early

    26/11/2015

    Room for dessert? 40% off ENTIRE STORE. Shop early

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    26/11/2015

    Shop 50% off now. Pie later

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    25/11/2015

    Before the main course: 40% off site-wide

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    24/11/2015

    Our Chic Muse - Toni Duclottni

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  • BCBG MAX AZRIA - 1 DAY LEFT! 40% off

    23/11/2015

    1 DAY LEFT! 40% off

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  • BCBG MAX AZRIA - Shop the WINTER SALE + Holiday Gift Guide

    22/11/2015

    Shop the WINTER SALE + Holiday Gift Guide

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  • BCBG MAX AZRIA - 40% off reg. price! Get yourself something pretty

    19/11/2015

    40% off reg. price! Get yourself something pretty

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  • BCBG MAX AZRIA - Live

    17/11/2015

    Live "La Vie Boheme." Shop the NEWEST MAGAZINE

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  • BCBG MAX AZRIA - It's (almost) time to party. Shop dresses

    16/11/2015

    It's (almost) time to party. Shop dresses

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  • BCBG MAX AZRIA - What's better than new clothes? NEW MARKDOWNS

    16/11/2015

    What's better than new clothes? NEW MARKDOWNS

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  • BCBG MAX AZRIA - Can't wait for BLACK FRIDAY? Shop THE WEEKEND SALE

    13/11/2015

    Can't wait for BLACK FRIDAY? Shop THE WEEKEND SALE

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  • BCBG MAX AZRIA - LAST DAY: Friends don't let friends miss out on 40% off

    11/11/2015

    LAST DAY: Friends don't let friends miss out on 40% off

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  • BCBG MAX AZRIA - 40% OFF EVERYTHING

    08/11/2015

    40% OFF EVERYTHING

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    05/11/2015

    25% off ENTIRE STORE. Limited time only

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  • BCBG MAX AZRIA - Shop the BFF event! Our exclusive yearly sale

    05/11/2015

    Shop the BFF event! Our exclusive yearly sale

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    04/11/2015

    We have a NEW LOOK! Explore NOW

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  • BCBG MAX AZRIA - New Season, New Hue! Shop NEW ARRIVALS

    03/11/2015

    New Season, New Hue! Shop NEW ARRIVALS

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    01/11/2015

    Setting your clock back = More time to shop 40% off

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  • BCBG MAX AZRIA - No tricks, only treats! Free two-day shipping. Today only

    31/10/2015

    No tricks, only treats! Free two-day shipping. Today only

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  • BCBG MAX AZRIA - 40% off! If you’ve got it, haunt it

    29/10/2015

    40% off! If you’ve got it, haunt it

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  • BCBG MAX AZRIA - Enchanted Evening: Shop Halloween & beyond + free two-day shipping

    28/10/2015

    Enchanted Evening: Shop Halloween & beyond + free two-day shipping

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    27/10/2015

    NEW NOW! Just in! Shop TODAY

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  • BCBG MAX AZRIA - 40% off! It’s a monster sale

    26/10/2015

    40% off! It’s a monster sale

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  • BCBG MAX AZRIA - Final hours! 25% off ALL dresses & select accessories

    25/10/2015

    Final hours! 25% off ALL dresses & select accessories

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    23/10/2015

    This weekend only. 25% off regularly priced dresses & select accessories

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  • BCBG MAX AZRIA - The MUSE - Shop the HOLIDAY 2015 magazine

    22/10/2015

    The MUSE - Shop the HOLIDAY 2015 magazine

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  • BCBG MAX AZRIA - 25% off ALL regularly priced dresses and select accessories. Shop the Muse Event

    22/10/2015

    25% off ALL regularly priced dresses and select accessories. Shop the Muse Event

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  • BCBG MAX AZRIA - Cancel your plans: New markdowns are in

    19/10/2015

    Cancel your plans: New markdowns are in

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  • BCBG MAX AZRIA - The IT-List: Shop our edit of fall's must-have styles

    18/10/2015

    The IT-List: Shop our edit of fall's must-have styles

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  • BCBG MAX AZRIA - Statement LAYERS - Shop our newest outerwear

    16/10/2015

    Statement LAYERS - Shop our newest outerwear

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    14/10/2015

    Wander in Wonder - Our Holiday Lookbook is Here

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  • BCBG MAX AZRIA - ONE DAY ONLY! Online Exclusive! 30% off FALL MUST-HAVES

    13/10/2015

    ONE DAY ONLY! Online Exclusive! 30% off FALL MUST-HAVES

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  • BCBG MAX AZRIA - ENDS TODAY: 40% off fall must-haves

    13/10/2015

    ENDS TODAY: 40% off fall must-haves

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    12/10/2015

    LAST CHANCE! 30% off fall must-haves

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    11/10/2015

    40% off! On it for fall

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  • BCBG MAX AZRIA - This weekend only! 30% off - Shop the Columbus Day sale

    10/10/2015

    This weekend only! 30% off - Shop the Columbus Day sale

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  • BCBG MAX AZRIA - Shop the NEW holiday magazine + 30% off for a LIMITED TIME ONLY

    09/10/2015

    Shop the NEW holiday magazine + 30% off for a LIMITED TIME ONLY

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  • BCBG MAX AZRIA - 30% OFF - Shop the Columbus Day SALE, NOW ON

    08/10/2015

    30% OFF - Shop the Columbus Day SALE, NOW ON

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  • BCBG MAX AZRIA - Oh, it's happening: 40% off

    08/10/2015

    Oh, it's happening: 40% off

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  • BCBG MAX AZRIA - Bailee Madison hung out with us. See what happened

    07/10/2015

    Bailee Madison hung out with us. See what happened

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  • BCBG MAX AZRIA - 40% off! Because honestly, fall fashion is just better

    06/10/2015

    40% off! Because honestly, fall fashion is just better

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  • BCBG MAX AZRIA - You had me at new markdowns up to 50% off

    05/10/2015

    You had me at new markdowns up to 50% off

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  • BCBG MAX AZRIA - Shop the SWEATER EDIT

    04/10/2015

    Shop the SWEATER EDIT

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    02/10/2015

    Shop Dresses for every occasion

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    02/10/2015

    Low in Stock: Get these before they're gone FOREVER

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  • BCBG MAX AZRIA - Our must-have piece: The Tailored Tunic

    01/10/2015

    Our must-have piece: The Tailored Tunic

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    28/09/2015

    Urban Remix: Shop luxe faux-leather styles

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  • BCBG MAX AZRIA - 40% off ends today. Sale today, gone tomorrow

    26/09/2015

    40% off ends today. Sale today, gone tomorrow

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  • BCBG MAX AZRIA - Embrace your wild side and shop our must-have animal prints

    26/09/2015

    Embrace your wild side and shop our must-have animal prints

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  • BCBG MAX AZRIA - 40% off reg. price! Score the fall trends you've been eyeing

    25/09/2015

    40% off reg. price! Score the fall trends you've been eyeing

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  • BCBG MAX AZRIA - The BEST DRESSED LIST. Shop our must-have dresses

    25/09/2015

    The BEST DRESSED LIST. Shop our must-have dresses

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    24/09/2015

    WEAR NOW! WEAR LATER! Shop our must-have EDIT

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  • BCBG MAX AZRIA - 40% off reg. price! Get flawless for fall

    24/09/2015

    40% off reg. price! Get flawless for fall

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    22/09/2015

    New Arrivals. Shop our What to Wear for Fall Edit

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  • BCBG MAX AZRIA - ONLINE EXCLUSIVE: 20% off reg. priced styles

    21/09/2015

    ONLINE EXCLUSIVE: 20% off reg. priced styles

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  • BCBG MAX AZRIA - These basics are just BEYOND

    21/09/2015

    These basics are just BEYOND

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  • BCBG MAX AZRIA - FINAL DAY - 20% off reg. price! Shop the NEW LUXE EVENT

    20/09/2015

    FINAL DAY - 20% off reg. price! Shop the NEW LUXE EVENT

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  • BCBG MAX AZRIA - New fall styles 20% off! Shop in-store and online today

    18/09/2015

    New fall styles 20% off! Shop in-store and online today

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    18/09/2015

    Don't just sit there! 1 hour to shop 50% off

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  • BCBG MAX AZRIA - The GenGirl Uniform: Shop black + white

    17/09/2015

    The GenGirl Uniform: Shop black + white

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    17/09/2015

    Shop today and receive 20% off fully priced styles

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  • BCBG MAX AZRIA - 20% off full, reg. price styles FOR A LIMITED TIME ONLY! Shop the NEW LUXE EVENT

    15/09/2015

    20% off full, reg. price styles FOR A LIMITED TIME ONLY! Shop the NEW LUXE EVENT

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  • BCBG MAX AZRIA - Wait, back up. Shop cutouts & backless

    14/09/2015

    Wait, back up. Shop cutouts & backless

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  • BCBG MAX AZRIA - Get your passport to style. Shop our trends, inspired by the fashion capitals of the world

    14/09/2015

    Get your passport to style. Shop our trends, inspired by the fashion capitals of the world

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  • BCBG MAX AZRIA - CHIC MUSE - Fiammetta de Michele. Shop her MUST-HAVE LOOKS

    13/09/2015

    CHIC MUSE - Fiammetta de Michele. Shop her MUST-HAVE LOOKS

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  • BCBG MAX AZRIA - Invitation Only - RSVP in style & shop the season's newest dresses

    11/09/2015

    Invitation Only - RSVP in style & shop the season's newest dresses

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  • BCBG MAX AZRIA - Live from New York Fashion Week - Watch the SPRING 2016 Runway show

    10/09/2015

    Live from New York Fashion Week - Watch the SPRING 2016 Runway show

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  • BCBG MAX AZRIA - EXCLUSIVE PREVIEW - ONLINE ONLY! Shop the pre-spring collection

    09/09/2015

    EXCLUSIVE PREVIEW - ONLINE ONLY! Shop the pre-spring collection

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  • BCBG MAX AZRIA - BE THE FIRST TO SHOP Fall 2015 Runway + EXCLUSIVE Backstage Pass to NYFW

    08/09/2015

    BE THE FIRST TO SHOP Fall 2015 Runway + EXCLUSIVE Backstage Pass to NYFW

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  • BCBG MAX AZRIA - Get it first: New markdowns just went up

    08/09/2015

    Get it first: New markdowns just went up

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  • BCBG MAX AZRIA - Shop the LABOR DAY SALE - EXTRA 30% OFF markdowns

    07/09/2015

    Shop the LABOR DAY SALE - EXTRA 30% OFF markdowns

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  • BCBG MAX AZRIA - ENDS TODAY: 40% off! The Labor Day Sale

    07/09/2015

    ENDS TODAY: 40% off! The Labor Day Sale

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  • BCBG MAX AZRIA - Shop our must-have EDIT of fashion week worthy looks

    06/09/2015

    Shop our must-have EDIT of fashion week worthy looks

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  • BCBG MAX AZRIA - 20% off! GEN ? Students

    06/09/2015

    20% off! GEN ? Students

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  • BCBG MAX AZRIA - Extra 30% off markdowns. Shop the Labor Day Sale

    05/09/2015

    Extra 30% off markdowns. Shop the Labor Day Sale

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  • BCBG MAX AZRIA - NEW LUXE. Shop the season's new must-have trends today

    04/09/2015

    NEW LUXE. Shop the season's new must-have trends today

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  • BCBG MAX AZRIA - 40% off select styles! Your long weekend just got better

    03/09/2015

    40% off select styles! Your long weekend just got better

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  • BCBG MAX AZRIA - Get ready for fall! Shop our NEWEST must-have outerwear

    03/09/2015

    Get ready for fall! Shop our NEWEST must-have outerwear

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  • BCBG MAX AZRIA - Add a bold print to your wardrobe with perfect looks to wear now and wear later

    01/09/2015

    Add a bold print to your wardrobe with perfect looks to wear now and wear later

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  • BCBG MAX AZRIA - Better than Pants: Extra 40% off dresses

    31/08/2015

    Better than Pants: Extra 40% off dresses

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  • BCBG MAX AZRIA - Business Model. Shop the office edit

    31/08/2015

    Business Model. Shop the office edit

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  • BCBG MAX AZRIA - The Souvenirs Collection. Fall '15 Accessories

    31/08/2015

    The Souvenirs Collection. Fall '15 Accessories

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  • BCBG MAX AZRIA - The Fall Remix: Shop prints, plaids and cool separates

    29/08/2015

    The Fall Remix: Shop prints, plaids and cool separates

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  • BCBG MAX AZRIA - Last Call, Summer. Extra 30% off all markdowns

    28/08/2015

    Last Call, Summer. Extra 30% off all markdowns

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  • BCBG MAX AZRIA - The last sale of summer: 40% off everything

    27/08/2015

    The last sale of summer: 40% off everything

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  • BCBG MAX AZRIA - One & Done. Jumpsuits + rompers for fall

    26/08/2015

    One & Done. Jumpsuits + rompers for fall

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  • BCBG MAX AZRIA - Extra 30% off markdowns. Shop the Best of Summer sale

    25/08/2015

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    24/08/2015

    Shop Essentials + Limited Time Only, Buy One, Get One Free on Select Styles

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  • BCBG MAX AZRIA - New Markdowns = New Outfit Options

    24/08/2015

    New Markdowns = New Outfit Options

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  • BCBG MAX AZRIA - BLACK & WHITE: Fall '15 Editorial

    21/08/2015

    BLACK & WHITE: Fall '15 Editorial

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  • BCBG MAX AZRIA - RSVP in style and shop our perfect party dresses

    21/08/2015

    RSVP in style and shop our perfect party dresses

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  • BCBG MAX AZRIA - Need it Now: Luxe leather

    20/08/2015

    Need it Now: Luxe leather

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  • BCBG MAX AZRIA - Technically, it's still summer. Shop Summer Sale. 40% off sale

    20/08/2015

    Technically, it's still summer. Shop Summer Sale. 40% off sale

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  • BCBG MAX AZRIA - Throw some shade: Check out fall's top colors

    19/08/2015

    Throw some shade: Check out fall's top colors

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  • BCBG MAX AZRIA - Wear NOW, Wear LATER. Shop NEW fall arrivals

    18/08/2015

    Wear NOW, Wear LATER. Shop NEW fall arrivals

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    17/08/2015

    The CHIC MUSE. Meet Erica Gray

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  • BCBG MAX AZRIA - Weekend GETAWAY: Shop our edit of chic getaway styles

    15/08/2015

    Weekend GETAWAY: Shop our edit of chic getaway styles

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  • BCBG MAX AZRIA - ENDS TODAY: Did you get the promo code on Insta yet

    14/08/2015

    ENDS TODAY: Did you get the promo code on Insta yet

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  • BCBG MAX AZRIA - New magazine. New Season. New You

    13/08/2015

    New magazine. New Season. New You

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  • BCBG MAX AZRIA - 48 Hours Only: 40% off site-wide

    13/08/2015

    48 Hours Only: 40% off site-wide

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  • BCBG MAX AZRIA - Game changers. Shop fall's NEW Arrivals

    11/08/2015

    Game changers. Shop fall's NEW Arrivals

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  • BCBG MAX AZRIA - Wearable ART. Shop the Pre-Fall Runway collection

    10/08/2015

    Wearable ART. Shop the Pre-Fall Runway collection

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  • BCBG MAX AZRIA - Add to Cart. Shop new markdowns

    10/08/2015

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  • BCBG MAX AZRIA - Make an entrance and shop our occasion-ready styles

    07/08/2015

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  • BCBG MAX AZRIA - The Romper - from casual to sophisticated. Shop now

    06/08/2015

    The Romper - from casual to sophisticated. Shop now

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    06/08/2015

    Less than a Benjamin: 98 styles under $98

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  • BCBG MAX AZRIA - NEW NOW! Shop our newest must-have pieces TODAY

    04/08/2015

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  • BCBG MAX AZRIA - HOURS LEFT: The Summer Sale ends at midnight

    03/08/2015

    HOURS LEFT: The Summer Sale ends at midnight

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    03/08/2015

    Wait a minute, something's new here

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  • BCBG MAX AZRIA - Summer Sale ends TODAY, people! Extra 40% off markdowns

    02/08/2015

    Summer Sale ends TODAY, people! Extra 40% off markdowns

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    02/08/2015

    Weekend Warrior: Shop Casual Dresses

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  • BCBG MAX AZRIA - All Dressed Up: Find the perfect dress for any occasion

    31/07/2015

    All Dressed Up: Find the perfect dress for any occasion

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  • BCBG MAX AZRIA - LOVE. PEACE. FAM. What will you say with Affirmations

    31/07/2015

    LOVE. PEACE. FAM. What will you say with Affirmations

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  • BCBG MAX AZRIA - Our Hero Piece: The Cape

    30/07/2015

    Our Hero Piece: The Cape

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    29/07/2015

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  • BCBG MAX AZRIA - It's hot, and so is this sale. Extra 40% off markdowns ends soon

    29/07/2015

    It's hot, and so is this sale. Extra 40% off markdowns ends soon

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  • BCBG MAX AZRIA - What's New Now. Shop NEW arrivals

    28/07/2015

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  • BCBG MAX AZRIA - Mix & Match statement separates. Shop now

    27/07/2015

    Mix & Match statement separates. Shop now

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  • BCBG MAX AZRIA - Up to 60% off. Shop for the perfect pieces in your perfect size

    26/07/2015

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  • BCBG MAX AZRIA - Embrace effortless chic and shop the season's new must-have dresses

    24/07/2015

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  • BCBG MAX AZRIA - Not a PRINTS girl? We'll make you one

    24/07/2015

    Not a PRINTS girl? We'll make you one

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  • BCBG MAX AZRIA - It felt like magic. Fall '15 Lookbook

    23/07/2015

    It felt like magic. Fall '15 Lookbook

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  • BCBG MAX AZRIA - Embrace your inner bohemian and shop the season's most wanted prints

    22/07/2015

    Embrace your inner bohemian and shop the season's most wanted prints

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  • BCBG MAX AZRIA - FLAWLESS. BCBGeneration staples for fall

    21/07/2015

    FLAWLESS. BCBGeneration staples for fall

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  • BCBG MAX AZRIA - Up to 60% off. Shop for the perfect pieces in your perfect size

    20/07/2015

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  • BCBG MAX AZRIA - Last chance to book an appointment. 20% off NEW fall trends

    19/07/2015

    Last chance to book an appointment. 20% off NEW fall trends

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  • BCBG MAX AZRIA - JUST STOP: Extra 40% off sale

    19/07/2015

    JUST STOP: Extra 40% off sale

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  • BCBG MAX AZRIA - 20% off NEW Fall trends. In-store only. Book your appointment today

    18/07/2015

    20% off NEW Fall trends. In-store only. Book your appointment today

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  • BCBG MAX AZRIA - Now on! The Fall Trend Event. Shop today

    17/07/2015

    Now on! The Fall Trend Event. Shop today

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  • BCBG MAX AZRIA - Book your styling appointment for 20% off FALL'S NEWEST TREND - IN STORES ONLY

    16/07/2015

    Book your styling appointment for 20% off FALL'S NEWEST TREND - IN STORES ONLY

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  • BCBG MAX AZRIA - 3 HOURS ONLY: 50% off site-wide

    15/07/2015

    3 HOURS ONLY: 50% off site-wide

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    15/07/2015

    Time's almost up! 50% off everything

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  • BCBG MAX AZRIA - THE TUNIC - Introducing our must-have wear now, wear later piece. SHOP NOW

    13/07/2015

    THE TUNIC - Introducing our must-have wear now, wear later piece. SHOP NOW

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  • BCBG MAX AZRIA - LITERALLY, right now: Extra 40% off sale dresses you need

    13/07/2015

    LITERALLY, right now: Extra 40% off sale dresses you need

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  • BCBG MAX AZRIA - 200+ NEW markdowns added! Up to 60% off - SHOP TODAY

    11/07/2015

    200+ NEW markdowns added! Up to 60% off - SHOP TODAY

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    10/07/2015

    Art in motion - Shop the NEW Runway collection TODAY

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    10/07/2015

    The water's fine: Extra 40% off markdowns

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  • BCBG MAX AZRIA - MUST-HAVES. Shop our edit of the season's investment pieces

    09/07/2015

    MUST-HAVES. Shop our edit of the season's investment pieces

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  • BCBG MAX AZRIA - New! Now! Shop our newest must-have pieces

    07/07/2015

    New! Now! Shop our newest must-have pieces

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    07/07/2015

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    06/07/2015

    Fashion Fireworks with up to 65% off

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    05/07/2015

    50% off ends tomorrow! Vacay vibes are ending

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    03/07/2015

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    02/07/2015

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  • BCBG MAX AZRIA - Best-Sellers: There's a reason they're popular

    01/07/2015

    Best-Sellers: There's a reason they're popular

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    30/06/2015

    New season! New arrivals! New You! Shop NOW

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  • BCBG MAX AZRIA - TREND REPORT: Shop Fringe

    29/06/2015

    TREND REPORT: Shop Fringe

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  • BCBG MAX AZRIA - Destination: Vacay Vibes with 50% off everything

    29/06/2015

    Destination: Vacay Vibes with 50% off everything

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  • BCBG MAX AZRIA - Shop summer must-haves up to 65% off

    28/06/2015

    Shop summer must-haves up to 65% off

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    27/06/2015

    Chic Muse: Yvonne Carrasco - Shop her must-have pieces

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  • BCBG MAX AZRIA - Up to 65% off. Shop the summer sale

    26/06/2015

    Up to 65% off. Shop the summer sale

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    24/06/2015

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    24/06/2015

    Lace? You've come to the right place

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    23/06/2015

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    23/06/2015

    With love, from Cali. See the latest lookbook

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    22/06/2015

    Best dressed guest. Shop summer wedding style

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    22/06/2015

    50% off everything! Vacay Vibin

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  • BCBG MAX AZRIA - Happy Father's Day! 40% off + EXTRA 20% off long dresses

    21/06/2015

    Happy Father's Day! 40% off + EXTRA 20% off long dresses

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  • BCBG MAX AZRIA - Invest in our must-have piece: THE ROMPER

    19/06/2015

    Invest in our must-have piece: THE ROMPER

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    19/06/2015

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    18/06/2015

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    18/06/2015

    3 HOURS ONLY: 50% off everything

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    18/06/2015

    1 HOUR LEFT: Take 50% off everything

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    16/06/2015

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  • BCBG MAX AZRIA - Don't miss it! 40% off summer night styles ends today

    15/06/2015

    Don't miss it! 40% off summer night styles ends today

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    15/06/2015

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    15/06/2015

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  • BCBG MAX AZRIA - Shop the limited edition RUNWAY collection

    13/06/2015

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  • BCBG MAX AZRIA - Pre-fall is here. SHOP the NEW magazine

    12/06/2015

    Pre-fall is here. SHOP the NEW magazine

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  • BCBG MAX AZRIA - 40% off + EXTRA 30% off footwear & accessories

    11/06/2015

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    11/06/2015

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    09/06/2015

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    08/06/2015

    The ultimate summer shopping list + 40% off SALE

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    08/06/2015

    Over 100 new markdowns! That should cure your Monday blues

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    07/06/2015

    40% off! Shop by Size | The Summer Sale

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    07/06/2015

    ENDS TODAY: 40% off summer essentials

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  • BCBG MAX AZRIA - WEEKEND GETAWAY! Must-have pieces for your summer adventures

    05/06/2015

    WEEKEND GETAWAY! Must-have pieces for your summer adventures

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    04/06/2015

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    04/06/2015

    40% off summer style staples! Because it's officially here

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    03/06/2015

    White On: Shop summer whites

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    02/06/2015

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    01/06/2015

    $30 off every $100 you spend. Because we just hit 100K on Insta

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  • BCBG MAX AZRIA - Shop the perfect summer dresses + 40% off SUMMER SALE

    31/05/2015

    Shop the perfect summer dresses + 40% off SUMMER SALE

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    31/05/2015

    Keep Cool. The Summer Accessories Lookbook

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  • BCBG MAX AZRIA - SUMMER MUST-HAVE: Shop short dresses + 40% off SUMMER SALE

    29/05/2015

    SUMMER MUST-HAVE: Shop short dresses + 40% off SUMMER SALE

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  • BCBG MAX AZRIA - Blue Crush: Take a look at these ocean-inspired pieces

    28/05/2015

    Blue Crush: Take a look at these ocean-inspired pieces

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  • BCBG MAX AZRIA - 400 NEW markdowns 40% OFF. Shop the SUMMER SALE

    28/05/2015

    400 NEW markdowns 40% OFF. Shop the SUMMER SALE

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    26/05/2015

    Extended Online Only: 30% off Everything. Ends Today

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    25/05/2015

    ENDS TODAY: 40% off everything

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    25/05/2015

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    24/05/2015

    ENDS TOMORROW: 30% off Everything

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    24/05/2015

    40% off ends tomorrow! Don't blink or you'll miss it

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    23/05/2015

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    22/05/2015

    This weekend ONLY: 30% off Everything

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    22/05/2015

    Peep the Popular TV video of Cailin Russo + summer jewelry

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    21/05/2015

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    21/05/2015

    Summer Vibes: 40% off everything

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    20/05/2015

    30% Off EVERYTHING! Early Access to Shop NOW

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  • BCBG MAX AZRIA - New season NOW! Must-have trends + new arrivals & more. Shop the magazine

    19/05/2015

    New season NOW! Must-have trends + new arrivals & more. Shop the magazine

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  • BCBG MAX AZRIA - Prints are the new black

    18/05/2015

    Prints are the new black

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  • BCBG MAX AZRIA - Mix & match summer separates

    17/05/2015

    Mix & match summer separates

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    17/05/2015

    We're mind readers

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    15/05/2015

    Great Lengths: Shop our must-have maxi dresses

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    14/05/2015

    40% off everything! Let's get this started

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    13/05/2015

    Summer Nights. Captivate in elegant gowns

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    12/05/2015

    Online only: Dresses under $100 - Ends Tomorrow

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  • BCBG MAX AZRIA - Our NEWEST styles are here

    12/05/2015

    Our NEWEST styles are here

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  • BCBG MAX AZRIA - Trending for summer

    12/05/2015

    Trending for summer

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    11/05/2015

    Turn up the heat in summer whites

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    11/05/2015

    Desert Treasures: Discover Summer '15 Jewelry

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    10/05/2015

    HAPPY MOTHER'S DAY! From our family to yours

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  • BCBG MAX AZRIA - Summer Getaway. Shop the season's must-have looks

    08/05/2015

    Summer Getaway. Shop the season's must-have looks

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  • BCBG MAX AZRIA - Sole Search: Perfect summer shoes right here

    08/05/2015

    Sole Search: Perfect summer shoes right here

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    07/05/2015

    Best-dressed Guest. Shop NOW

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  • BCBG MAX AZRIA - Dresses starting at $49. Pretty, Set, Go

    07/05/2015

    Dresses starting at $49. Pretty, Set, Go

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    05/05/2015

    Cinco Reasons to Celebrate - SHOP NOW

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    05/05/2015

    Thanks, it's new. Shop fresh looks

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    04/05/2015

    Main Event. Shop the season?s showstopping gowns

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  • BCBG MAX AZRIA - Last day to shop THE SUMMER TREND EVENT

    03/05/2015

    Last day to shop THE SUMMER TREND EVENT

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  • BCBG MAX AZRIA - Gone in a Flash: 40% off everything ends today

    03/05/2015

    Gone in a Flash: 40% off everything ends today

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    02/05/2015

    Flash Sale: 40% off everything

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    02/05/2015

    THIS WEEKEND ONLY! Shop the Summer Trend Event

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    02/05/2015

    Flash On: Take 40% off everything

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    01/05/2015

    Shop the SUMMER TREND EVENT

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  • BCBG MAX AZRIA - Summer Trend Event: Be the first to shop your favorite styles

    30/04/2015

    Summer Trend Event: Be the first to shop your favorite styles

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  • BCBG MAX AZRIA - All about summer dresses

    29/04/2015

    All about summer dresses

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  • BCBG MAX AZRIA - FIRST LOOK. Shop our newest must-have styles

    28/04/2015

    FIRST LOOK. Shop our newest must-have styles

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    27/04/2015

    SUIT YOURSELF - Remix 9-to-5 style. Shop separates

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  • BCBG MAX AZRIA - Aren't new markdowns the best

    27/04/2015

    Aren't new markdowns the best

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  • BCBG MAX AZRIA - Sun in our eyes. The Summer '15 Lookbook

    27/04/2015

    Sun in our eyes. The Summer '15 Lookbook

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  • BCBG MAX AZRIA - Boho Luxe. Shop relaxed separates + scarf prints

    25/04/2015

    Boho Luxe. Shop relaxed separates + scarf prints

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    24/04/2015

    Summer Social. Shop for the perfect dress today

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    24/04/2015

    $68 and under: Score summer tops, bottoms and dresses

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  • BCBG MAX AZRIA - Endless Summer. Shop our newest trends & must-have pieces

    22/04/2015

    Endless Summer. Shop our newest trends & must-have pieces

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  • BCBG MAX AZRIA - CHIC MUSE: Cara McLeay - Shop her must-have pieces

    21/04/2015

    CHIC MUSE: Cara McLeay - Shop her must-have pieces

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  • BCBG MAX AZRIA - Hot in Here: New arrivals in time for summer

    20/04/2015

    Hot in Here: New arrivals in time for summer

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    19/04/2015

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    19/04/2015

    ENDS TODAY: Up to 50% off disappears at midnight

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    18/04/2015

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    18/04/2015

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    17/04/2015

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    16/04/2015

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    16/04/2015

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    14/04/2015

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    14/04/2015

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    12/04/2015

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    12/04/2015

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    11/04/2015

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    10/04/2015

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    10/04/2015

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    09/04/2015

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    08/04/2015

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    07/04/2015

    Dresses under $100 --> Right this way

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    06/04/2015

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    05/04/2015

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    05/04/2015

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    04/04/2015

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    03/04/2015

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    02/04/2015

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    31/03/2015

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    31/03/2015

    We brought you flowers

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    25/03/2015

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    24/03/2015

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    23/03/2015

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    23/03/2015

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    22/03/2015

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    22/03/2015

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    21/03/2015

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    19/03/2015

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    16/03/2015

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    15/03/2015

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    13/03/2015

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    12/03/2015

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    10/03/2015

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    09/03/2015

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    09/03/2015

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    08/03/2015

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    06/03/2015

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    06/03/2015

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    05/03/2015

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    05/03/2015

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    03/03/2015

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    02/03/2015

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    01/03/2015

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    01/03/2015

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    28/02/2015

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    27/02/2015

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    26/02/2015

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  • BCBG MAX AZRIA - Take 40% off site-wide? Yes, please

    26/02/2015

    Take 40% off site-wide? Yes, please

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    25/02/2015

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    23/02/2015

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    23/02/2015

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    22/02/2015

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    20/02/2015

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    20/02/2015

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  • BCBG MAX AZRIA - Feeling Lucky? Celebrate the Lunar New Year in Style

    19/02/2015

    Feeling Lucky? Celebrate the Lunar New Year in Style

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    18/02/2015

    Vote for Style: Pick your favorite Runway look

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    17/02/2015

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    16/02/2015

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    15/02/2015

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    15/02/2015

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    13/02/2015

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    12/02/2015

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    11/02/2015

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    10/02/2015

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    07/02/2015

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    06/02/2015

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  • BCBG MAX AZRIA - From Cali, with Love: The Spring 2015 Lookbook

    06/02/2015

    From Cali, with Love: The Spring 2015 Lookbook

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  • BCBG MAX AZRIA - Roses are red, Valentine’s looks are 40% off

    05/02/2015

    Roses are red, Valentine’s looks are 40% off

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    03/02/2015

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    02/02/2015

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    02/02/2015

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  • BCBG MAX AZRIA - Final day to shop the annual Runway Sale

    01/02/2015

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    01/02/2015

    IMPORTANT: Up to 70% off original price ends today

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    31/01/2015

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    31/01/2015

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    30/01/2015

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    29/01/2015

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    29/01/2015

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    27/01/2015

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    27/01/2015

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    26/01/2015

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    26/01/2015

    Favorite Looks: The GenGirl Edition

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    24/01/2015

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    23/01/2015

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    23/01/2015

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    22/01/2015

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    21/01/2015

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    20/01/2015

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    19/01/2015

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    16/01/2015

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    16/01/2015

    Va-Va-Valentine’s Day

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    15/01/2015

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    13/01/2015

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    12/01/2015

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    12/01/2015

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    11/01/2015

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    09/01/2015

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    09/01/2015

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    08/01/2015

    Where’d you get that dress

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    07/01/2015

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    06/01/2015

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    05/01/2015

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    04/01/2015

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    04/01/2015

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    01/01/2015

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    31/12/2014

    Live the Bon Chic Life: Look inside our most memorable achievements

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    30/12/2014

    It's almost time! Shop countdown-worthy looks

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    29/12/2014

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    29/12/2014

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    26/12/2014

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    26/12/2014

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    25/12/2014

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    25/12/2014

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    24/12/2014

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    24/12/2014

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    23/12/2014

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    23/12/2014

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    22/12/2014

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    22/12/2014

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    20/12/2014

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    20/12/2014

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    19/12/2014

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    19/12/2014

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    17/12/2014

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    17/12/2014

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    16/12/2014

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    16/12/2014

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    15/12/2014

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    15/12/2014

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    13/12/2014

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    13/12/2014

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    12/12/2014

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    11/12/2014

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    11/12/2014

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    10/12/2014

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    09/12/2014

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    09/12/2014

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    09/12/2014

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    08/12/2014

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    07/12/2014

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    06/12/2014

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    05/12/2014

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    05/12/2014

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    04/12/2014

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    04/12/2014

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    03/12/2014

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    01/12/2014

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    01/12/2014

    Break time? Shop 50% off site-wide

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  • BCBG MAX AZRIA - Ending soon. 50% off winter must-haves

    29/11/2014

    Ending soon. 50% off winter must-haves

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    29/11/2014

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    27/11/2014

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    27/11/2014

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    27/11/2014

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    26/11/2014

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    26/11/2014

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    25/11/2014

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    24/11/2014

    Ice Ice Baby: Shop winter looks + over 150 NEW markdowns

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    22/11/2014

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    21/11/2014

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  • BCBG MAX AZRIA - Our Holiday OBSESSION: Shop SHINE

    20/11/2014

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    20/11/2014

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  • BCBG MAX AZRIA - Holiday Must-Haves: Shop New Arrivals & Gifts

    18/11/2014

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  • BCBG MAX AZRIA - Cozy up to style: Shop sweaters and more

    17/11/2014

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    17/11/2014

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  • BCBG MAX AZRIA - BEST GIFTS

    15/11/2014

    BEST GIFTS

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  • BCBG MAX AZRIA - Say hello to our HOLIDAY MAGAZINE

    14/11/2014

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    14/11/2014

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  • BCBG MAX AZRIA - LAST CHANCE to save 25% + EXTRA 20% off SALE

    13/11/2014

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    12/11/2014

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    12/11/2014

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    11/11/2014

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    11/11/2014

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    10/11/2014

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    10/11/2014

    Don’t Forget: 40% off site-wide! Ends tomorrow

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    09/11/2014

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    08/11/2014

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    07/11/2014

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    06/11/2014

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    06/11/2014

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  • BCBG MAX AZRIA - JUST IN. Shop new arrivals

    04/11/2014

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  • BCBG MAX AZRIA - What to Wear. Party-perfect looks for the holiday season

    03/11/2014

    What to Wear. Party-perfect looks for the holiday season

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  • BCBG MAX AZRIA - Cozy up to $49 sweaters

    03/11/2014

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    01/11/2014

    Luxe LEATHER. Shop fall’s luxe leather pieces

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  • BCBG MAX AZRIA - HAPPY HALLOWEEN! Free Two-Day Shipping

    31/10/2014

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  • BCBG MAX AZRIA - Hours Left: 30% OFF

    31/10/2014

    Hours Left: 30% OFF

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    30/10/2014

    Fashion’s Superhero: THE CAPE

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  • BCBG MAX AZRIA - 30% OFF! A sale so good it’s scary

    30/10/2014

    30% OFF! A sale so good it’s scary

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    28/10/2014

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    28/10/2014

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  • BCBG MAX AZRIA - Start the week in style & shop our haute holiday trends today

    27/10/2014

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    26/10/2014

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    25/10/2014

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  • BCBG MAX AZRIA - Ready. Set. Shop! Haute Holiday Trends Are Here

    24/10/2014

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    24/10/2014

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  • BCBG MAX AZRIA - Exclusive Event! Shop our must-have holiday trends

    23/10/2014

    Exclusive Event! Shop our must-have holiday trends

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  • BCBG MAX AZRIA - GEN goes global! Now shipping internationally + 30% off

    23/10/2014

    GEN goes global! Now shipping internationally + 30% off

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  • BCBG MAX AZRIA - Weekly must-haves. Shop NEW arrivals

    21/10/2014

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    20/10/2014

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  • BCBG MAX AZRIA - New Markdowns: Leggo

    20/10/2014

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    19/10/2014

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    18/10/2014

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    17/10/2014

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    17/10/2014

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    16/10/2014

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    15/10/2014

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    14/10/2014

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    13/10/2014

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    13/10/2014

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    12/10/2014

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    11/10/2014

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    10/10/2014

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    10/10/2014

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    09/10/2014

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    08/10/2014

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    07/10/2014

    WEEKLY CHIC. Shop new arrivals NOW

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    07/10/2014

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  • BCBG MAX AZRIA - THE TREND EDIT: Shop the season’s standout looks

    06/10/2014

    THE TREND EDIT: Shop the season’s standout looks

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  • BCBG MAX AZRIA - Finishing Touch: Shop everyday essentials + chic accessories

    04/10/2014

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  • BCBG MAX AZRIA - New Season Knits. Shop the must-have sweater

    03/10/2014

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    03/10/2014

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    02/10/2014

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  • BCBG MAX AZRIA - ENDS TODAY: Up to 70% off – online only

    01/10/2014

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    30/09/2014

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    30/09/2014

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    29/09/2014

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    28/09/2014

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    27/09/2014

    Social Calendar: Master what to wear and where to go

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  • BCBG MAX AZRIA - LACE AFFAIR. Make an entrance in these breathtaking dresses. Shop now

    26/09/2014

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  • BCBG MAX AZRIA - Fashion Insider. Shop the BCBGMAXAZRIA RUNWAY MAGAZINE

    25/09/2014

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  • BCBG MAX AZRIA - F A L L in L?VE: 30% off regular price

    25/09/2014

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    23/09/2014

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    23/09/2014

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    22/09/2014

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    21/09/2014

    LAST CHANCE! 20% off ALL new styles

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    20/09/2014

    The Influencer Event: 20% off ALL REG PRICED STYLES

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    19/09/2014

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    19/09/2014

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    18/09/2014

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    16/09/2014

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    15/09/2014

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  • BCBG MAX AZRIA - Shop the trends from the fashion capitals of the world

    13/09/2014

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  • BCBG MAX AZRIA - Shop our NEW magazine + must-have trends

    12/09/2014

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    11/09/2014

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    10/09/2014

    From the catwalk to you, vote for your favorite Runway look from New York Fashion Week

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  • BCBG MAX AZRIA - NEED IT NOW. Shop must-have new arrivals

    09/09/2014

    Get it now. Wear it later. Shop our refined silhouettes in luxe fabrics with embellished textures

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    08/09/2014

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    08/09/2014

    You won’t want to wait to get your hands on these game changers

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    05/09/2014

    Celebrate fashion week and arrive in style in our head-turning dresses

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    05/09/2014

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    04/09/2014

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  • BCBG MAX AZRIA - It's Time to Fall in Love: 10 Fashion Must-Do's for the Season

    04/09/2014

    It's Time to Fall in Love: 10 Fashion Must-Do's for the Season

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    03/09/2014

    Your last chance to shop with an EXTRA 20% off all markdowns

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    03/09/2014

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    02/09/2014

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    01/09/2014

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    01/09/2014

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  • BCBG MAX AZRIA - What to wear to New York Fashion Week

    31/08/2014

    Ready, jet, go! Shop the perfect looks for NYFW

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    31/08/2014

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    30/08/2014

    In stores + online receive an extra 20% off all markdowns

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    29/08/2014

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  • BCBG MAX AZRIA - THE LABOR DAY EVENT. Wave goodbye to summer

    28/08/2014

    Extra 20% off ALL markdowns. In stores + online. LIMITED TIME ONLY

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  • BCBG MAX AZRIA - 40% off sitewide. See ya later, summer

    28/08/2014

    Summer may be ending

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    27/08/2014

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    26/08/2014

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    25/08/2014

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    25/08/2014

    Summer’s ending, but we still have free shipping

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    23/08/2014

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  • BCBG MAX AZRIA - Fashion must-have: Shop the perfect little black dress & more

    22/08/2014

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    21/08/2014

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    21/08/2014

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    19/08/2014

    Sophisticated tailoring meets bold jacquards for effortless style

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    18/08/2014

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    18/08/2014

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    16/08/2014

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  • BCBG MAX AZRIA - The Fall Edit: Shop our NEW magazine today

    15/08/2014

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    15/08/2014

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    14/08/2014

    Step out on the town and turn up the heat in eye-catching red

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    12/08/2014

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  • BCBG MAX AZRIA - New. Now. Next Level: Shop new stuff

    12/08/2014

    Free shipping, like always

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  • BCBG MAX AZRIA - URBAN MUSE: invest in our must-have prints + shop NEW MARKDOWNS

    11/08/2014

    Embrace fall’s bold prints, innovative silhouettes & unexpected details + SHOP THE SUMMER SALE

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  • BCBG MAX AZRIA - Little WHITE dress: Shop a chic alternative to the little black dress

    09/08/2014

    Rethink evening attire and shop our must-have white dresses

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  • BCBG MAX AZRIA - What to wear NOW…and later. Shop fall’s perfect pieces

    08/08/2014

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  • BCBG MAX AZRIA - Our FAVORITE pieces

    08/08/2014

    Did we mention there’s free shipping

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    07/08/2014

    Discover the season’s new dress silhouettes + HOW TO WEAR the SHEER trend and our must-have accessories

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  • BCBG MAX AZRIA - We brought you flowers

    06/08/2014

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    05/08/2014

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  • BCBG MAX AZRIA - One & Only. Shop signature jumpsuits & rompers

    04/08/2014

    Take a shortcut to chic with our must-buy jumpsuits

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    02/08/2014

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    01/08/2014

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  • BCBG MAX AZRIA - Runway EDITION. Be the first to shop the pre-fall runway collection TODAY

    31/07/2014

    Haute off the press: Shop our exclusive NEW runway magazine

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  • BCBG MAX AZRIA - So. Much. Drama: You’ve never seen us like this before

    31/07/2014

    Shop fall: It’s okay to be moody

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  • BCBG MAX AZRIA - NEW NOW! Shop today’s new arrivals

    29/07/2014

    Delicate lace accents will give your fall wardrobe a luxurious twist

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  • BCBG MAX AZRIA - NEW markdowns. Leggo

    29/07/2014

    Free shipping, because you're awesome

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    28/07/2014

    Redefine modern elegance in graphic black & white + EXTRA 30% off all markdowns

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    27/07/2014

    Shop fall’s trendiest pieces & discover how to style them

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  • BCBG MAX AZRIA - Ends TODAY! 40% off markdowns

    27/07/2014

    Awesome deal + FREE shipping = win-win

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    25/07/2014

    Discover fall’s must-have trends & how to wear them

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    24/07/2014

    Your invitation to the season’s most exclusive shopping event in-store + online

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  • BCBG MAX AZRIA - 40% off sale. This won’t last long

    24/07/2014

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    22/07/2014

    Shop the season’s striking must-have prints

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    21/07/2014

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    28/02/2014

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    27/02/2014

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  • BCBG MAX AZRIA - Evening Affair: Make an entrance in the season’s bold NEW hues & shop dresses

    26/02/2014

    Stand out from the crowd and shop dresses in the season’s bold new hues

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  • BCBG MAX AZRIA - Over 100 NEW markdowns! This is major

    25/02/2014

    SHIP it for FREE

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  • BCBG MAX AZRIA - Cool Croco: Go wild for our bold NEW print

    25/02/2014

    Embrace your wild side and shop exotic prints

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  • BCBG MAX AZRIA - Walk the Line: Shop sophisticated black and white

    24/02/2014

    Start your week in style by shopping timeless black and white

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  • BCBG MAX AZRIA - L'amour au premier regard

    24/02/2014

    Des tons opalescents tendres aux tons écarlates séduisants, le rouge s'approprie le devant de la scène

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  • BCBG MAX AZRIA - ACCESSORIES EDIT: Shop NEW accessories from A–Z

    22/02/2014

    Elevate your style vocabulary and shop the season’s must-have NEW accessories

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  • BCBG MAX AZRIA - BRIDAL STYLE: Shop our unforgettable wedding collection

    21/02/2014

    Fall in love with our collection for the perfect spring wedding & beyond

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  • BCBG MAX AZRIA - Take 40% off your entire purchase! Shop our new spring arrivals now

    20/02/2014

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  • BCBG MAX AZRIA - The ABCs of STYLE: Shop our must-have NEW arrivals

    20/02/2014

    Shop the season’s newest must-have trends

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  • BCBG MAX AZRIA - Wedding Belles. Shop the perfect palette for bridesmaid dresses & beyond

    18/02/2014

    Embrace the season’s must-have colors and shop for the perfect bridesmaid dress

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  • BCBG MAX AZRIA - LAST CHANCE! EXTRA 20% off ALL markdowns

    17/02/2014

    Last chance to shop the Presidents’ Day sale and receive an EXTRA 20% off all markdowns

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    17/02/2014

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  • BCBG MAX AZRIA - EXTRA 20% off ALL MARKDOWNS. In stores & online! Shop the Presidents’ Day Sale

    15/02/2014

    Early access to the Presidents’ Day Sale. Shop now and take an EXTRA 20% off ALL MARKDOWNS

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  • BCBG MAX AZRIA - WATCH the video, browse our favorite couples + take the quiz

    14/02/2014

    Celebrate love! Watch the Valentine’s video, take the quiz + browse our favorite couples

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  • BCBG MAX AZRIA - VOTE FOR STYLE! Pick your favorite look from the Fall 2014 Runway show

    13/02/2014

    Vote for your favorite look from the Fall 2014 Runway show

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  • BCBG MAX AZRIA - Save $50 for every $150 you spend! Now through February 23

    13/02/2014

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  • BCBG MAX AZRIA - URBAN ROMANCE: Shop floral embroidery with tough-luxe accents

    11/02/2014

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  • BCBG MAX AZRIA - The A to Z of Style. Shop the February magazine

    10/02/2014

    Be très chic and study our A to Z of style

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  • BCBG MAX AZRIA - Meet Sydney Sierota! Check out our interview with the #GENGIRL

    10/02/2014

    On the record: Read our interview with Echosmith’s Sydney Sierota

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  • BCBG MAX AZRIA - COLOR CODE. Shop must-have evening dresses in captivating colors

    08/02/2014

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  • BCBG MAX AZRIA - Wild at Heart. Shop exotic prints

    07/02/2014

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  • BCBG MAX AZRIA - YOUR FRONT-ROW SEAT: Watch the Runway show LIVE from New York

    06/02/2014

    Click to watch the BCBGMAXAZRIA Runway show live from New York Fashion Week at 10 A.M. EST (7 A.M. PST)

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  • BCBG MAX AZRIA - 30% off dresses and jewelry! Now through February 9

    06/02/2014

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  • BCBG MAX AZRIA - Wear now, wear later. Shop the Runway collection

    05/02/2014

    Shop the Runway collection for pieces to wear now or later

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  • BCBG MAX AZRIA - LOVE IS IN THE AIR. Shop the Valentine’s Day EDIT + take the quiz

    04/02/2014

    Shop our Valentine’s Day EDIT and take the quiz to find your look

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  • BCBG MAX AZRIA - We've got your BFF covered for Valentine's Day with an affirmation bracelet

    04/02/2014

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  • BCBG MAX AZRIA - Enter our Instagram contest for a new GEN look and a beauty basket

    03/02/2014

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  • BCBG MAX AZRIA - COVER STORY: From the catwalk to the sidewalk, shop cold-weather styles

    03/02/2014

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  • BCBG MAX AZRIA - Exclusive Access. Click for your backstage pass to Fashion Week

    02/02/2014

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  • BCBG MAX AZRIA - Love at first sight. Fall for the season’s must-have shades of red

    31/01/2014

    From soft blush to seductive scarlet, red takes center stage

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    31/01/2014

    We’ll send it with love (that means free shipping)

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    30/01/2014

    Meet the DJ! Who is SoSuperSam

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  • BCBG MAX AZRIA - Take up to 70% off. Don’t be late

    29/01/2014

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    28/01/2014

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    27/01/2014

    Invest in art with classic black-and-white jacquard and lace

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    25/01/2014

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  • BCBG MAX AZRIA - ON THE SCENE: Own the night in our must-have cocktail dresses

    24/01/2014

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    24/01/2014

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  • BCBG MAX AZRIA - Bohemian Muse: Discover the Runway collection

    23/01/2014

    Embrace your inner bohemian and fall in love with the Runway collection

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  • BCBG MAX AZRIA - Get a COOL edge! Shop bohemian prints

    21/01/2014

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  • BCBG MAX AZRIA - Don’t miss out! Last day to receive an EXTRA 30% off ALL markdowns

    20/01/2014

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    20/01/2014

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    18/01/2014

    Watch the videos and read the interviews! Be inspired by our amazing contributors

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  • BCBG MAX AZRIA - Best DRESSED: Shop the season’s MUST-HAVE cocktail dresses

    17/01/2014

    Get ready for your close-up in the season’s must-have cocktail dresses

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    16/01/2014

    You’re invited to receive an EXTRA 30% off all markdowns

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  • BCBG MAX AZRIA - Hello, winter. We’re on sale! Take 70% off

    15/01/2014

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    14/01/2014

    ARTIST IN RESIDENCE: Tap into your creative side and shop textures & prints

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  • BCBG MAX AZRIA - ENDS TODAY: 50% off entire store

    13/01/2014

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  • BCBG MAX AZRIA - Take a walk on the WILD side

    13/01/2014

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  • BCBG MAX AZRIA - The FINISHING TOUCH: Shop show-stopping accessories

    11/01/2014

    Make an entrance in the season’s must-have accessories

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  • BCBG MAX AZRIA - BE CAPTIVATING: Shop the season’s show-stopping gowns

    10/01/2014

    Make an entrance in the season’s sunlit hues

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  • BCBG MAX AZRIA - New Shoes! Shop our winter footwear

    09/01/2014

    Plus, free shipping

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  • BCBG MAX AZRIA - Get the FIRST LOOK! Shop our NEW Spring magazine

    09/01/2014

    FIRST LOOK: SPRING. Shop the season’s NEW must-have trends

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  • BCBG MAX AZRIA - In Full Bloom. Shop our NEW must-have dresses

    07/01/2014

    Shop the season’s must-have dresses in floral-inspired colors

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  • BCBG MAX AZRIA - Almost over! Take 50% off everything

    06/01/2014

    We're taking 50% off and giving you free shipping

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  • BCBG MAX AZRIA - New Year, NEW YOU! Shop standout separates

    06/01/2014

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  • BCBG MAX AZRIA - Spring MUST-HAVES: Shop playful, vibrant accessories

    04/01/2014

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  • BCBG MAX AZRIA - WARDROBE REFRESH. Shop blossoming prints

    03/01/2014

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  • BCBG MAX AZRIA - Off the chain! Step out in style with a statement stunner

    02/01/2014

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  • BCBG MAX AZRIA - A New Year’s resolution you’ll enjoy making

    01/01/2014

    Make some stylish New Year's resolutions and shop our new arrivals

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  • BCBG MAX AZRIA - DANCE the night away! WATCH THE VIDEO and shop our favorite trends

    31/12/2013

    DANCE, LOVE, LIVE IN STYLE. Watch the video and shop our favorite trends

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  • BCBG MAX AZRIA - JAMAICAN NIGHTS. Shop lush floral prints

    30/12/2013

    Embrace a night under the stars and shop the season’s lush floral prints

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  • BCBG MAX AZRIA - What’s your NYE affirmation? Put it in words

    30/12/2013

    Get creative for NYE. Wear your affirmation

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  • BCBG MAX AZRIA - Cast your vote for your favorite look from the Pre-Fall 2014 collection

    29/12/2013

    Vote for your favorite look from the collection

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  • BCBG MAX AZRIA - THE GREAT ESCAPE: Shop the Resort 2014 collection

    28/12/2013

    Shop flowing silhouettes and floral prints for an effortless bohemian look

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  • BCBG MAX AZRIA - Make an Entrance in the seasons show-stopping gowns

    27/12/2013

    Shop the season’s show-stopping gowns just in time for New Year’s Eve

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  • BCBG MAX AZRIA - DOOR BUSTER - Until 12 noon ONLY! 50% off ALL NEW STYLES

    26/12/2013

    For a limited time shop our DOOR BUSTER from 8 A.M. to 12 noon and receive 50% off all NEW STYLES

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  • BCBG MAX AZRIA - ONE day only! Get your New Year’s look for 50% off

    26/12/2013

    Plus, get free shipping

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  • BCBG MAX AZRIA - Season’s Greetings! BCBGMAXAZRIA wishes you a Merry Christmas

    25/12/2013

    Merry Christmas from the BCBGMAXAZRIA family

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  • BCBG MAX AZRIA - Celebrate the holidays, watch the videos & shop

    24/12/2013

    Watch the days of giving videos & shop our must-have gifts and more

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  • BCBG MAX AZRIA - Celebrate the SEASON. 2 Days of Giving. Shop stunning dresses

    23/12/2013

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  • BCBG MAX AZRIA - This is big! Score 30% off ALL STYLES. Get your shop on

    23/12/2013

    Take 30% off EVERYTHING! Score big on the latest trends

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  • BCBG MAX AZRIA - Celebrate FAMILY. 3 Days of Giving. Shop winter whites + $10 OVERNIGHT SHIPPING

    22/12/2013

    $10 OVERNIGHT SHIPPING. Shop winter whites

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  • BCBG MAX AZRIA - Celebrate SPARKLE & SHINE. 4 Days of Giving. Shop outerwear + $10 OVERNIGHT SHIPPING

    21/12/2013

    $10 OVERNIGHT SHIPPING. Complete your look with the season’s most stylish outerwear

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  • BCBG MAX AZRIA - Celebrate CONNECTING. 5 Days of Giving. Shop cozy sweaters & gifts + FREE 2-day shipping

    20/12/2013

    Get it in time for the holidays with FREE 2-day shipping. Shop cozy sweaters & chic gifts

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  • BCBG MAX AZRIA - An extra 30% off your wish list site-wide! Get your shop on

    19/12/2013

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  • BCBG MAX AZRIA - Celebrate JOY. 6 Days of Giving. Shop gifts + FREE 2-day shipping

    19/12/2013

    Get it in time for the holidays with FREE 2-day shipping. Shop our must-have holiday gifts

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  • BCBG MAX AZRIA - Celebrate FRIENDSHIP. 7 Days of Giving. Shop cocktail dresses + FREE 2-day shipping

    18/12/2013

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  • BCBG MAX AZRIA - Trend ALERT: Lend some edge to the holiday look. Shop now

    18/12/2013

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  • BCBG MAX AZRIA - Celebrate STYLE: 8 Days of Giving. Shop for the perfect gift for EVERYBODY on your list

    17/12/2013

    Check off your list! Shop the perfect gift for all the personalities on your list

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  • BCBG MAX AZRIA - Celebrate MOMENTS: 9 Days of Giving. Shop travel essentials

    16/12/2013

    9 Days of Giving: Celebrate MOMENTS and shop chic travel essentials

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  • BCBG MAX AZRIA - We’re feeling generous. Find your favorite styles for less

    16/12/2013

    Plus, there’s free two-day shipping now through the 20th

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  • BCBG MAX AZRIA - Celebrate STYLE: 10 Days of Giving. Shop perfect presents

    15/12/2013

    10 Days of Giving: Celebrate STYLE and shop for the perfect presents

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  • BCBG MAX AZRIA - Ends tomorrow! Take an EXTRA 20% off all markdowns

    14/12/2013

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  • BCBG MAX AZRIA - Celebrate ART: 11 Days of Giving. Shop Resort

    14/12/2013

    11 Days of Giving. Celebrate ART and shop our Resort collection

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  • BCBG MAX AZRIA - Celebrate YOURSELF! Watch the video & shop the 12 Days of Giving

    13/12/2013

    Introducing the 12 Days of Giving. Watch the video, enter the sweepstakes & SHOP

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  • BCBG MAX AZRIA - Don’t drop the ball. Save 50% on your NYE look, now through Sunday

    13/12/2013

    Happy New Year! Save 50% on dresses, shoes and handbags

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  • BCBG MAX AZRIA - THE RESORT MAGAZINE: Shop the art edit

    12/12/2013

    Shop the Resort magazine and set sail for the season’s most stylish destinations

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  • BCBG MAX AZRIA - Shop our NEW chic silhouettes with an unexpected twist

    10/12/2013

    Shop FACTORY GIRL, our newest trend, with chic silhouettes and unexpected proportions

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  • BCBG MAX AZRIA - 250 NEW MARKDOWNS! Shop the Winter Sale & find the perfect gift

    09/12/2013

    Find the perfect holiday gift and shop the Winter Sale with over 250 NEW MARKDOWNS

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  • BCBG MAX AZRIA - Holiday Party: Celebrate the season with 30% off sweaters, skirts and more

    09/12/2013

    THIS. IS. BIG. Take 30% off sweaters, skirts and more

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  • BCBG MAX AZRIA - THERE IS STILL TIME! Shop the WINTER SALE in stores + online and find the perfect holiday look

    07/12/2013

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  • BCBG MAX AZRIA - This is CRAZY! Take an extra 20% off markdowns

    07/12/2013

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  • BCBG MAX AZRIA - Hello, Holidays! Your perfect mesh and lace looks are here

    06/12/2013

    Oh, Holy Night! Celebrate the season with your perfect mesh and lace looks

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  • BCBG MAX AZRIA - The Curator: Shop our NEW must-have trend

    06/12/2013

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  • BCBG MAX AZRIA - WINTER SALE! Up to 60% off

    05/12/2013

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  • BCBG MAX AZRIA - This is bananas! Take an extra 20% off

    05/12/2013

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  • BCBG MAX AZRIA - EAST of EDEN: Be the first to shop the Runway Resort 2014 collection

    04/12/2013

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  • BCBG MAX AZRIA - Send a postcard from paradise and be the first to shop the Resort collection

    03/12/2013

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  • BCBG MAX AZRIA - CYBER MONDAY is here! Shop our steals and deals

    02/12/2013

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    02/12/2013

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  • BCBG MAX AZRIA - Save up to 60% on NEW holiday styles & GIFTS

    30/11/2013

    Receive up to 60% off NEW holiday styles & GIFTS

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    30/11/2013

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    29/11/2013

    Black Friday Sale! Save 50% on all regularly priced styles

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  • BCBG MAX AZRIA - 50% off, today only! Deal with it

    28/11/2013

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    28/11/2013

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  • BCBG MAX AZRIA - Friday's here early! Up to 60% off NEW holiday styles & GIFTS

    27/11/2013

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    27/11/2013

    Put a bow on it. Find the perfect holiday present for 50% off

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  • BCBG MAX AZRIA - DON’T WAIT for Friday! 350 NEW markdowns. Shop our BIGGEST sale early

    25/11/2013

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  • BCBG MAX AZRIA - LAST CHANCE! 30% off dresses ends TOMORROW

    25/11/2013

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  • BCBG MAX AZRIA - A sale to make you SWOON! Up to 60% off ALL must-haves

    24/11/2013

    Shop SWOON-WORTHY styles. The Winter Sale. Up to 60% off

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  • BCBG MAX AZRIA - You won’t believe your eyes! Up to 60% OFF all must-haves

    23/11/2013

    Seeing is believing. Shop the WINTER SALE. Up to 60% off

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  • BCBG MAX AZRIA - This just in: Shop our new arrivals now

    23/11/2013

    New Arrivals! Get a glimpse of our must-have picks

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    22/11/2013

    Celebrate in style with the WINTER SALE! Up to 60% off in stores and online

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  • BCBG MAX AZRIA - SOCIAL SCENE: Make an entrance in the season’s must-have dresses

    21/11/2013

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  • BCBG MAX AZRIA - We've got 30% off your next dress

    21/11/2013

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  • BCBG MAX AZRIA - The Top 15 Gifts! Shop the perfect presents for everyone on your list

    20/11/2013

    Naughty or Nice? Shop our top gift guide and find something for everyone on your list

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  • BCBG MAX AZRIA - AMERICAN BEAUTY: Shop classic looks with a collegiate twist

    18/11/2013

    Play up a classic look with a collegiate twist on plaids, florals and leather

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  • BCBG MAX AZRIA - Our gift shop is here! Put a bow on it

    18/11/2013

    It’s a wrap: Our gift shop is here. Get gifting

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  • BCBG MAX AZRIA - Brrr! Warm up to the winter season with our cold-weather accessories

    16/11/2013

    Beat the chill like a champ. Shop our cool accessories now

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  • BCBG MAX AZRIA - The Holiday GIFT GUIDE: Shopping Made Easy

    16/11/2013

    Find the perfect gifts for everyone on your list. Shop the ULTIMATE Holiday Gift Guide

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    15/11/2013

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  • BCBG MAX AZRIA - White Haute: Celebrate the season with the perfect shades of white

    15/11/2013

    Turn up the heat for a white haute holiday and shop our must-have dresses

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  • BCBG MAX AZRIA - The Holiday Edit: Shop our exclusive online magazine

    14/11/2013

    Get ready to celebrate the season in style with our must-have Holiday Edit & shop our newest online magazine

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  • BCBG MAX AZRIA - Hidden Agenda: Shop our first-ever intimates collection

    13/11/2013

    Feeling flirty? Shop our intimates collection

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  • BCBG MAX AZRIA - Exclusive SALE, ends tomorrow!

    11/11/2013

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  • BCBG MAX AZRIA - FINAL DAY! 20% off FRIENDS & FAMILY SALE + shop our exclusive secret sale

    11/11/2013

    The Friends & Family Sale FINAL DAY! In stores & online + discover our exclusive daily discount and shop the SECRET SALE

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  • BCBG MAX AZRIA - ONLY TWO DAYS LEFT! 20% off FRIENDS & FAMILY SALE + shop our daily discount

    10/11/2013

    The Friends & Family Sale: ONLY TWO DAYS LEFT! In stores & online + discover our exclusive daily discount and shop the SECRET SALE

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  • BCBG MAX AZRIA - TIME IS RUNNING OUT! 20% off Friends & Family Sale + shop our exclusive secret sale

    09/11/2013

    The Friends & Family Sale: Now ON! In stores & online + discover our exclusive daily discount and shop the SECRET SALE

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  • BCBG MAX AZRIA - New Arrivals! Spend & save on what's new. Now through November 12!

    09/11/2013

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  • BCBG MAX AZRIA - 20% off FRIENDS & FAMILY SALE + discover our exclusive daily discount. IN STORES & ONLINE

    08/11/2013

    The Friends & Family Sale: NOW ON! In stores and online + discover our exclusive daily discount and shop the SECRET SALE

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  • BCBG MAX AZRIA - Get $25 for every $100 you spend! It's on

    07/11/2013

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  • BCBG MAX AZRIA - 20% off FRIENDS & FAMILY SALE + EXCLUSIVE SECRET SALE DISCOUNT

    07/11/2013

    Shop the FRIENDS & FAMILY SALE: 20% off ALL regularly priced styles + EXCLUSIVE DAILY DISCOUNT

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  • BCBG MAX AZRIA - The accessories EDIT: Shop Lubov’s picks to complete your holiday looks

    05/11/2013

    Must-have accessories to celebrate the holidays in style

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  • BCBG MAX AZRIA - Shop Parisian chic with a classic mix of edgy & cool

    04/11/2013

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  • BCBG MAX AZRIA - We’ve added new markdowns! Up to 50% off!

    04/11/2013

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  • BCBG MAX AZRIA - Statement Sweaters: Cozy meets cool. SHOP NOW

    02/11/2013

    Be the center of attention in the season’s bold graphic sweaters

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  • BCBG MAX AZRIA - Modern Opulence: Shop the Runway collection

    01/11/2013

    Effortless cool meets luxe bohemia with the modern opulence of the Runway collection

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  • BCBG MAX AZRIA - BOO! We have a surprise Halloween discount for you. Shop our mystery sale now

    31/10/2013

    No Tricks, Just Treats! Make the most of your mystery savings

    En savoir plus...

  • BCBG MAX AZRIA - Celebrate Halloween with our special TREAT for you!

    31/10/2013

    Get ready for your close-up and celebrate a stylish Halloween with a surprise treat

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  • BCBG MAX AZRIA - Check out the URBAN CITYSCAPE CHIC trends!

    30/10/2013

    Stay city-chic with our new trends

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  • BCBG MAX AZRIA - Trick or Chic: Complete your look with Lubov’s Halloween picks

    29/10/2013

    Shop Lubov’s picks to complete your perfect Halloween look

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  • BCBG MAX AZRIA - The Little Black Dress. Shop now

    29/10/2013

    The comeback kid! Our LBD makes a triumphant new-season return

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  • BCBG MAX AZRIA - LAST CHANCE! 20% off our Holiday Trend Event. In stores & online

    28/10/2013

    Final day to receive 20% off all regularly priced styles during the Holiday Trend Event, in stores & online

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  • BCBG MAX AZRIA - 20% off all NEW styles. There’s still time to shop the Holiday Trend Event, in stores & online

    27/10/2013

    Final 48 hours to receive 20% off NEW styles. Shop the Holiday Trend Event, in stores & online

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  • BCBG MAX AZRIA - 20% off our Holiday Trend Event. Watch the video, shop the trend

    26/10/2013

    Watch the video and shop the trend. Receive 20% off all regularly priced styles

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  • BCBG MAX AZRIA - 20% off! Shop the Holiday Trend Event, in stores & online

    25/10/2013

    Celebrate the season and shop the Holiday Trend Event. 20% off all regularly priced styles, in stores & online

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  • BCBG MAX AZRIA - DIY: Make a completely custom affirmation bracelet today!

    25/10/2013

    DIY affirmations are now here

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  • BCBG MAX AZRIA - 20% off all NEW styles. Shop the Holiday Trend Event, NOW ON in stores & online

    24/10/2013

    20% off all regularly priced styles. The Holiday Trend Event, now on in stores & online

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  • BCBG MAX AZRIA - Perfect Vision: Discover our Fall 2013 eyewear collection

    22/10/2013

    Explore our Fall 2013 eyewear collection now with new styles just added

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  • BCBG MAX AZRIA - The Holiday Edit: Shop our exclusive online magazine

    21/10/2013

    Get ready to celebrate the season in style with our must-have Holiday Edit & shop our newest online magazine

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  • BCBG MAX AZRIA - Our Creative Director’s got it figured out: Shop Joyce Azria's top picks

    21/10/2013

    Insider Style: Shop Joyce Azria’s top picks for the new season

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  • BCBG MAX AZRIA - Trick or Chic: Shop the perfect Halloween accessories + free shipping

    19/10/2013

    Receive free shipping on all your Halloween must-haves

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  • BCBG MAX AZRIA - The Outsiders: Shop statement jackets + win a $1,000 shopping spree when you take our survey

    18/10/2013

    Invest in the season’s must-have fall jackets + take our survey for a chance to win a $1,000 shopping spree

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  • BCBG MAX AZRIA - Have you heard? Take an extra 20% off the whole thing!

    18/10/2013

    Steals & Deals! Get 20% off our fab finds

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  • BCBG MAX AZRIA - Amp up your city-chic style with our hottest pieces. Get your look now

    16/10/2013

    Shop now. Get free shipping

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  • BCBG MAX AZRIA - Lady Luxe: Shop a neutral palette with visionary prints and delicate lace

    16/10/2013

    Mix and match to perfection with chic prints, subdued hues and delicate lace

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  • BCBG MAX AZRIA - ONLINE EXCLUSIVE, 1 Day Only: 30% off our fall obsessions + free shipping!

    15/10/2013

    Online Only: Shop now and receive 30% off our fall obsessions

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  • BCBG MAX AZRIA - Last Chance! Save 30% on select styles. Shop fall’s most fabulous finds. Thanks, Columbus!

    14/10/2013

    Yes, please! Save 30% on denim, sweaters and more

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  • BCBG MAX AZRIA - Last chance to shop our Columbus Day Sale!

    14/10/2013

    Final day to shop. Receive 30% off our fall obsessions, in stores & online

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  • BCBG MAX AZRIA - 2 DAYS LEFT. 30% off FALL OBSESSIONS

    12/10/2013

    Time is running out. Shop our Columbus Day Sale and receive 30% off our fall obsessions in stores & online

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  • BCBG MAX AZRIA - Shop Columbus Day SALE: 30% off our fall obsessions

    11/10/2013

    30% off our fall obsessions. Shop our Columbus Day Sale in stores & online

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  • BCBG MAX AZRIA - Save 30% on select styles. Shop fall’s most fabulous finds. Thanks, Columbus!

    10/10/2013

    Yes, please! Save 30% on denim, sweaters and mo

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  • BCBG MAX AZRIA - 30% off FALL OBSESSIONS + free shipping! Shop our Columbus Day Sale in stores & online

    10/10/2013

    Celebrate Columbus Day and receive 30% off our Fall Obsessions + free shipping! In stores & online

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  • BCBG MAX AZRIA - Don’t think, just shop! Get our Girl Next Door goodies now

    09/10/2013

    Oh yeah! Did we mention there’s free shipping

    En savoir plus...

  • BCBG MAX AZRIA - Shop the skirt EDIT. Explore new textures & silhouettes

    08/10/2013

    Shop Lubov’s MUST-HAVE skirts & invest in new silhouettes & textures

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  • BCBG MAX AZRIA - Markdown Madness: All the looks you love for less! Shop our major markdowns!

    07/10/2013

    Shop our new markdowns now

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  • BCBG MAX AZRIA - Amazing Lace: Shop the season’s MUST-HAVE trend

    07/10/2013

    Make a case for lace. Shop bold textures to add an urban edge

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  • BCBG MAX AZRIA - Discover our NEW fragrance + win a $1000 shopping spree with our survey

    05/10/2013

    Explore the NEW “Bon Genre” fragrance + take our survey for a chance to win a $1000 shopping spree

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  • BCBG MAX AZRIA - Shop the season’s ethereal gowns

    04/10/2013

    Combine GLAMOUR & GRACE in the season’s ethereal gowns

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  • BCBG MAX AZRIA - Bohemian luxe. Shop FALL 2013 RUNWAY

    03/10/2013

    Shop bohemian luxury, inspired by eclectic style and effortless cool

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  • BCBG MAX AZRIA - NEED it NOW: Step into this season’s must-have boots and booties

    02/10/2013

    Call dibs on the newest boots and booties from BCBGeneration

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  • BCBG MAX AZRIA - Luxe essentials for fall. Shop L.A.’s list

    01/10/2013

    Cozy up for fall in must-have sweaters and the season’s luxurious essentials

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  • BCBG MAX AZRIA - Play tough and shop sport-chic separates

    30/09/2013

    Get on the fast track and shop sport-chic separates

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  • BCBG MAX AZRIA - You can’t miss this! 30% off all regularly priced items ends soon!

    30/09/2013

    Time is running out! Shop and save now!

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  • BCBG MAX AZRIA - Find the perfect dress for 30% off

    28/09/2013

    Dress-obsessed? We’ve got the perfect picks

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  • BCBG MAX AZRIA - THE ART OF BEING YOU. Shop the season’s must-have handbags

    28/09/2013

    Shop the season’s buzz-worthy handbags and find the perfect companion to reflect your personal style

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  • BCBG MAX AZRIA - Shop the season’s MUST-HAVE separates

    27/09/2013

    Shop moto-inspired leather and feather jacquards for the ultimate in downtown cool

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  • BCBG MAX AZRIA - Make a Statement: Shop NEW prints & textures

    26/09/2013

    Suit up in bold prints and great textures. Shop chic jacquard and graphic lace

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  • BCBG MAX AZRIA - TAKE IT OFF! We’re taking 30% off all regularly priced styles

    26/09/2013

    Check out our new markdowns for fall

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  • BCBG MAX AZRIA - Lubov’s desk to dinner edit. Shop L.A.’s List

    24/09/2013

    Go effortlessly from desk to dinner in the season’s must-have pieces

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  • BCBG MAX AZRIA - ONLINE EXCLUSIVE! 20% off NEW fall styles

    23/09/2013

    Online Exclusive: Last chance to get 20% off NEW fall styles

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  • BCBG MAX AZRIA - Take a BOLD step into fall! Shop our black & white pieces now

    23/09/2013

    Don’t forget! Free shipping on any order

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  • BCBG MAX AZRIA - LAST CHANCE to receive 20% off NEW fall styles

    22/09/2013

    Final day to shop the POWER EVENT in stores & online! Receive 20% off ALL fall styles

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  • BCBG MAX AZRIA - ONLY 2 DAYS LEFT! 20% off all NEW styles

    21/09/2013

    20% off ALL fall styles. Shop the POWER EVENT

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  • BCBG MAX AZRIA - Is your closet fall-weather ready? Shop our fall layers now

    20/09/2013

    Layer your new fall look to perfection

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  • BCBG MAX AZRIA - 20% off all NEW styles! Shop the POWER EVENT

    20/09/2013

    The Power Event, in stores & online! Receive 20% off NEW fall styles

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  • BCBG MAX AZRIA - 20% off all NEW styles! Shop the POWER EVENT

    19/09/2013

    Shop the Power Event in stores & online: 20% off NEW fall styles + browse our Power Issue

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  • BCBG MAX AZRIA - Take your pick: Check out Joyce Azria’s favorite styles

    18/09/2013

    It’s time for fall! Check out Joyce Azria’s favorite new styles

    En savoir plus...

  • BCBG MAX AZRIA - L.A.’s List: Bold prints and statement accessories

    17/09/2013

    Elevate your fall look with the season’s bold prints and statement accessories

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  • BCBG MAX AZRIA - Are you a Style Seeker? Totally destroy it with these killer new looks

    16/09/2013

    Shop now. Get free shipping

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  • BCBG MAX AZRIA - 70% off sale. Going, going, GONE

    16/09/2013

    ONLINE EXCLUSIVE. Shop the sale and receive up to 70% off more than 200 styles

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  • BCBG MAX AZRIA - ONLINE EXCLUSIVE! Up to 70% off. Over 200 styles

    15/09/2013

    Shop our online exclusive sale with up to 70% off more than 200 styles

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  • BCBG MAX AZRIA - The Runway Edition. Shop the Fall 2013 collection

    14/09/2013

    Be the first to browse our Runway magazine and shop the Fall 2013 collection

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  • BCBG MAX AZRIA - Dress to impress in our romantic silhouettes

    13/09/2013

    Embrace romance in the season’s MUST-HAVE dresses for weddings and beyond

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  • BCBG MAX AZRIA - New Arrivals: Shop Fall! It’s the most wonderful season of all

    13/09/2013

    Free shipping

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  • BCBG MAX AZRIA - Runway Edit. Shop the FALL 2013 Runway collection

    12/09/2013

    Get the fashion EDIT and shop the Fall 2013 Runway collection

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  • BCBG MAX AZRIA - Holy Newness! Our new markdowns are here

    11/09/2013

    Yep! You heard us right, new markdowns have arrived

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  • BCBG MAX AZRIA - LA’s List: Achieve instant glamour with our downtown edit

    10/09/2013

    Shop the season’s most-wanted pieces with an unexpected mix of luxe leather & precious metals

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  • BCBG MAX AZRIA - Shop fall’s essential layering pieces. WILD CHILD

    09/09/2013

    Be a WILD CHILD and shop fall’s ultimate layering pieces

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  • BCBG MAX AZRIA - Cast your vote and win a RUNWAY look

    07/09/2013

    Vote for your favorite look from the Spring 2014 Runway Show and win a look from the collection

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  • BCBG MAX AZRIA - CATWALK TO SIDEWALK: Shop our model-off-duty edit

    06/09/2013

    Get an instant style update and shop our must-have model-off-duty picks just in time for Fashion Week

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  • BCBG MAX AZRIA - Pay it forward and get 20% off a new pair of jeans

    06/09/2013

    Donate some denim

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  • BCBG MAX AZRIA - FRONT-ROW SEATS: Watch the Runway show LIVE from New York

    05/09/2013

    FRONT-ROW SEATS: Watch the Runway show LIVE from New York

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  • BCBG MAX AZRIA - The Fall Mini Book. Trust us, you’ll want everything

    05/09/2013

    It’s totally shoppable

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  • BCBG MAX AZRIA - Lubov’s front-row Fashion Week edit

    04/09/2013

    Take your seat and shop Lubov Azria’s front-row must-haves for New York Fashion Week

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  • BCBG MAX AZRIA - ONLINE EXCLUSIVE: Last chance! 25% off select NEW fall styles

    03/09/2013

    Your last chance to save 25% on select NEW fall styles + EXTRA 20% off all markdowns

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  • BCBG MAX AZRIA - 25% off select NEW fall styles

    02/09/2013

    Last chance to get your FASHION FIX. 25% off our must-have fall edit + EXTRA 20% off all markdowns

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  • BCBG MAX AZRIA - Last chance! 30% off site-wide Labor Day Sale ends today

    02/09/2013

    Shop now! Get free shipping

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  • BCBG MAX AZRIA - 25% off select NEW fall styles. CHIC! HOT! NOW! In stores & online

    01/09/2013

    Be chic NOW. Shop our NEW fall edit and receive 25% off + EXTRA 20% off all markdowns. In stores & online

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  • BCBG MAX AZRIA - 25% off select NEW fall styles. Shop fall’s MOST-WANTED! In stores & online

    31/08/2013

    Shop fall’s MOST-WANTED styles! Receive 25% off our NEW fall edit + an EXTRA 20% off all markdowns

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  • BCBG MAX AZRIA - BACKSTAGE PASS: NY Fashion Week! Watch the video & read the blog

    30/08/2013

    Get your backstage pass to New York Fashion Week. Watch the video diaries & read our blog

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  • BCBG MAX AZRIA - Sale ends soon! Shop the site-wide 30% off Labor Day Sale

    30/08/2013

    Plus, free shipping

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  • BCBG MAX AZRIA - 25% off our NEW fall edit. Get your fashion fix! In stores & online

    29/08/2013

    Celebrate our Labor Day sale and get 25% off select NEW fall styles + an EXTRA 20% off all markdowns

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  • BCBG MAX AZRIA - Meet Jasper! One great jean in knee-high leather, heart prints and more

    28/08/2013

    Plus, shop 30% off our site-wide Labor Day Sale

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  • BCBG MAX AZRIA - Shop Lubov’s MUST-HAVE jacket edit

    27/08/2013

    Lubov Azria’s must-have edit for stepping out in style in the season’s jackets and accessories

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  • BCBG MAX AZRIA - 30% Off Sitewide Labor Day Sale! Work hard. Play hard

    26/08/2013

    Everything is on sale! Get free ground shipping

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  • BCBG MAX AZRIA - GO GLOBAL: Shop the season’s covetable prints

    26/08/2013

    GO GLOBAL with an eclectic patchwork print and must-have leather separates

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  • BCBG MAX AZRIA - HATS OFF: Shop fall’s most coveted accessories

    24/08/2013

    Give a nod to the season’s must-have accessories in our statement hats and jewelry

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  • BCBG MAX AZRIA - You talking to me?! New affirmation bracelets have arrived

    23/08/2013

    Free shipping

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  • BCBG MAX AZRIA - Make an entrance. Shop the season’s most-wanted dresses

    23/08/2013

    Stand out from the crowd in our newest dresses. Go from desk to dinner and beyond

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  • BCBG MAX AZRIA - Be an instant classic! Shop modern monochromes

    22/08/2013

    Embrace a classic black-and-white palette, and add a modern spin with luxe texture

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  • BCBG MAX AZRIA - Modern Icon: Bold prints meet chic silhouettes

    21/08/2013

    The season’s iconic prints meet chic silhouettes

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  • BCBG MAX AZRIA - Pack it up! Shop the essentials for a fun and fabulous getaway

    21/08/2013

    Plus, get free shipping

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  • BCBG MAX AZRIA - Shop Lubov’s Fall Fashion EDIT

    20/08/2013

    Shop Lubov Azria’s must-have fall EDIT for the season’s most-wanted LOOKS

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  • BCBG MAX AZRIA - Days of Denim: Shop the new denim lookbook

    19/08/2013

    Last chance for up to 90% off

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  • BCBG MAX AZRIA - Prep-school prints & textures

    19/08/2013

    Borrow some looks from the boys with prep-school inspired prints and mixed textures

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  • BCBG MAX AZRIA - Last chance to get up to 90% off some super stellar stuff

    18/08/2013

    Get free ground shipping! YOLO

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  • BCBG MAX AZRIA - Modern Muse. Shop inspiring dresses

    17/08/2013

    Make an entrance at your summer soirée in inspirational monochromes

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  • BCBG MAX AZRIA - ONLINE EXCLUSIVE: Shop our NEW fall magazine

    16/08/2013

    Shop our NEW fall magazine and join Lubov Azria LIVE to chat about fall’s MOST-WANTED trends

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  • BCBG MAX AZRIA - New arrivals are in the house! Check out these awesome newbies

    15/08/2013

    We can’t stop! Get free shipping

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  • BCBG MAX AZRIA - The Social EDIT. Shop the season’s MOST-WANTED dresses

    15/08/2013

    Make an entrance in our most covetable dresses, perfect for any occasion from dawn to dusk

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  • BCBG MAX AZRIA - Crisp whites & textural blacks. Shop MOST-WANTED monochromes

    14/08/2013

    Experience style in high definition and shop NEW black-and-white textures and silhouettes

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  • BCBG MAX AZRIA - Go for it! New styles are now on sale. Shop till you drop

    13/08/2013

    Awesome. Plus, get free shipping

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  • BCBG MAX AZRIA - Shop Lubov’s MOST-WANTED night-out picks

    13/08/2013

    Step out in style, wearing Lubov’s key pieces for a night out on the town

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  • BCBG MAX AZRIA - Work IT! Shop must-have dresses for 9-to-5 chic

    12/08/2013

    The WORK EDIT: Shop our must-have dresses

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  • BCBG MAX AZRIA - 7 REASONS to fall for FALL

    10/08/2013

    Shop the season’s MOST WANTED accessories

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  • BCBG MAX AZRIA - Update your social calendar. Shop must-have dresses

    09/08/2013

    Create a lasting impression and arrive in style with the season’s must-have dresses

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  • BCBG MAX AZRIA - Hot commodity. Check out this must-have look. Hint: it’s lacy

    09/08/2013

    Shop the must-have style of the season

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  • BCBG MAX AZRIA - Style Remix: Shop fall’s MOST WANTED jackets

    08/08/2013

    Mix up your fall wardrobe in this season’s must-have jackets

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  • BCBG MAX AZRIA - Trend alert! Our favorite ‘90s look is back and we are obsessed

    07/08/2013

    Shop awesome ear cuffs. Plus, get free shipping

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  • BCBG MAX AZRIA - Lubov’s must-have fall picks. Shop L.A.’s list

    06/08/2013

    The L.A. List: Lubov's ultimate fall edit

    En savoir plus...

  • BCBG MAX AZRIA - Leather up! Give your laid-back look an edge with leather-trimmed hoodies, tees and more

    05/08/2013

    Shop the leather shop! Get free ground shipping

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  • BCBG MAX AZRIA - Clear Contrast: Strike the perfect balance

    05/08/2013

    Modern Monochrome: Find the perfect combination of timeless black and white

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  • BCBG MAX AZRIA - Vivid new hue: Energize your fall wardrobe

    03/08/2013

    Shop bold colors and asymmetrical silhouettes.

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  • BCBG MAX AZRIA - Check out our new obsession, the bibbed button-down

    03/08/2013

    Even more fun! Free shipping

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  • BCBG MAX AZRIA - What’s Chic Now: Shop the minimalist glamour of Pre-Fall Runway

    02/08/2013

    Be the first to shop exclusive Runway styles from the Pre-Fall 2013 collection

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  • BCBG MAX AZRIA - Blossom in the season’s must-have floral prints

    01/08/2013

    Modern Bloom: Engineered florals mixed with bold separates

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  • BCBG MAX AZRIA - She’s back. The pump you fell in love with is back and better than ever

    01/08/2013

    Get her before she’s gone. Plus, get free ground shipping

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  • BCBG MAX AZRIA - FALL TREND EVENT: Last chance to enter & WIN $2,000 + shop NEW fall trends

    30/07/2013

    Last chance to enter & WIN $2,000 + shop our NEW fall trends

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  • BCBG MAX AZRIA - Can’t Touch This: Shop Seventeen Magazine’s favorite BCBGeneration styles

    29/07/2013

    Can’t Touch This: Shop Seventeen Magazine’s favorite BCBGeneration styles

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  • BCBG MAX AZRIA - FALL TREND EVENT: Love at first blush

    29/07/2013

    Get carried away with feminine lace and whimsical florals

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  • BCBG MAX AZRIA - FALL TREND EVENT: Go for baroque blues

    28/07/2013

    Rock cool blues with an engineered lace jacquard

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  • BCBG MAX AZRIA - FALL TREND EVENT: Discover your new bare necessities

    27/07/2013

    Bare your soul with color-blocked neutrals and moto-chic leather separates

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  • BCBG MAX AZRIA - Flash Sale! Today only

    26/07/2013

    Plus, get free shipping

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  • BCBG MAX AZRIA - FALL TREND EVENT: Make a case for lace

    26/07/2013

    Shop the season’s most coveted lace teamed with luxe leather

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  • BCBG MAX AZRIA - Fall Trend Event: Shop the season’s most exclusive shopping event

    24/07/2013

    Shop the season’s most exclusive event

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  • BCBG MAX AZRIA - Fall has arrived: Shop & discover our exclusive online magazine now

    22/07/2013

    Your first look at fall: Discover our online magazine n

    En savoir plus...

  • BCBG MAX AZRIA - Go, go graphic! Get crazy with these fun printed tees

    22/07/2013

    Go bananas! Get free ground shipping

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  • BCBG MAX AZRIA - Ends today. 50% off select dresses. Shop the 48-hour sale in stores + online

    20/07/2013

    Ends today! 48-hour sale. Shop select dresses for 50% off

    En savoir plus...

  • BCBG MAX AZRIA - 48 HOURS. 50% off! Shop select dresses in stores + online

    19/07/2013

    48-hour sale: Shop select dresses for 50% off. Two days only

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  • BCBG MAX AZRIA - Totally stackable. Stock up on some seriously stackable bracelets

    19/07/2013

    Get free ground shipping! The more the merrier

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  • BCBG MAX AZRIA - Delight in the season’s event-worthy dresses

    18/07/2013

    Shop for the perfect dresses for summer events & beyond

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  • BCBG MAX AZRIA - What the frock! The LBD makes a comeback

    17/07/2013

    Plus, free shipping

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  • BCBG MAX AZRIA - Showcase your inner artist. Shop the season’s brushstroke prints

    17/07/2013

    Graphic Edge: Elevate your innovative print with solid separates

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  • BCBG MAX AZRIA - Go from dawn to dusk with Lubov’s top picks

    16/07/2013

    Shop our dress edit and go effortlessly from desk to dinner in 9-to-5 chic

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  • BCBG MAX AZRIA - Just added: 150 NEW markdowns. Shop the summer sale

    15/07/2013

    Celebrate summer and shop up to 150 NEW markdowns

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  • BCBG MAX AZRIA - THIS IS BANANAS! We’re not monkeying around with this sale

    15/07/2013

    Plus, get free ground shipping

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  • BCBG MAX AZRIA - Last day to shop and receive an EXTRA 20% off ALL sale styles

    14/07/2013

    Final day to shop and save an EXTRA 20% off ALL sale styles

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  • BCBG MAX AZRIA - Final 48 hours! EXTRA 20% off ALL sale styles

    13/07/2013

    Ends tomorrow: Take an EXTRA 20% off ALL sale styles already up to 60% off

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  • BCBG MAX AZRIA - Hey Shorty! Shop cute summer shorts and skirts

    12/07/2013

    Plus, get free ground shipping

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  • BCBG MAX AZRIA - What’s chic now: Fall in love with minimalist luxe and shop our Runway collection

    12/07/2013

    Fall in love with minimalist luxe with a modernist edge

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  • BCBG MAX AZRIA - Walk the line in stylish stripes & eye-catching cutouts

    11/07/2013

    Line up your looks with chic stripes and tailored silhouettes

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  • BCBG MAX AZRIA - Second Skin: Be tempted by exotic prints

    10/07/2013

    Second Skin: Shop exotic prints and cool hues

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  • BCBG MAX AZRIA - The L.A. List: Shop Lubov’s luxurious Pre-Fall essentials

    09/07/2013

    The L.A. List: Shop Lubov’s picks for city cool

    En savoir plus...

  • BCBG MAX AZRIA - Final days. Get 70% off all sale! Go for it before it’s gone

    09/07/2013

    Plus, get free ground shipping

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  • BCBG MAX AZRIA - Good morning, sunshine! EXTRA 20% off ALL sale styles

    08/07/2013

    Rise and shine! Start the week in style and shop the summer sale

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  • BCBG MAX AZRIA - We hope you had a rad 4th of July! Don’t forget, last chance for buy one, get one half off

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    21/05/2013

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    23/04/2013

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    31/03/2013

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    19/03/2013

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    18/03/2013

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    17/03/2013

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    16/03/2013

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    15/03/2013

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    14/03/2013

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    14/03/2013

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    13/03/2013

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    12/03/2013

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    12/03/2013

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    11/03/2013

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    09/03/2013

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    08/03/2013

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    08/03/2013

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    07/03/2013

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    06/03/2013

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    05/03/2013

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    04/03/2013

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    01/03/2013

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    28/02/2013

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    27/02/2013

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    27/02/2013

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    25/02/2013

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    24/02/2013

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    23/02/2013

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    22/02/2013

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    21/02/2013

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    20/02/2013

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    19/02/2013

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    18/02/2013

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    18/02/2013

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    15/02/2013

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    14/02/2013

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    14/02/2013

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    13/02/2013

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    12/02/2013

    The Haute List: Our must-have Valentine's Day edit

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    11/02/2013

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    08/02/2013

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    07/02/2013

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    07/02/2013

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    06/02/2013

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    05/02/2013

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    01/02/2013

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    30/01/2013

    Shop the season's must-have tailored jackets

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    29/01/2013

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    28/01/2013

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  • BCBG MAX AZRIA - Like us on Facebook today to receive an exclusive offer. Plus, be the first to experience our new di

    28/01/2013

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    26/01/2013

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    25/01/2013

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  • BCBG MAX AZRIA - Shop our NEW Spring trend: Indie Darling

    24/01/2013

    Indie Darling: shop the season's must-have denim prints

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    23/01/2013

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    22/01/2013

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    21/01/2013

    Last chance to receive 30% off all markdowns, in stores and online. Hurry, ends today!

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  • BCBG MAX AZRIA - Share your birthday with us, and have the chicest birthday ever

    20/01/2013

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  • BCBG MAX AZRIA - Three days left! Extra 30% off all markdowns, in stores and online + free shipping. Shop now!

    19/01/2013

    Final three days: additional 30% off all markdowns, in stores and online + free shipping

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    18/01/2013

    Extra 30% off all markdowns, in stores and online + free shipping. Ends soon

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    15/01/2013

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    14/01/2013

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    12/01/2013

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    11/01/2013

    This just in: shop new arrivals

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    10/01/2013

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    09/01/2013

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    07/01/2013

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    06/01/2013

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  • BCBG MAX AZRIA - Flash sale alert! Up to 60% off select styles! Electrify your look!

    04/01/2013

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    03/01/2013

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    02/01/2013

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    01/01/2013

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    31/12/2012

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    28/12/2012

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    26/12/2012

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    25/12/2012

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    24/12/2012

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    23/12/2012

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    22/12/2012

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  • BCBG MAX AZRIA - Kiss 2012 Goodbye in Our Hot Cocktail Dresses! From $49

    21/12/2012

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    20/12/2012

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    19/12/2012

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    18/12/2012

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    17/12/2012

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    15/12/2012

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    14/12/2012

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    12/12/2012

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    11/12/2012

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    09/12/2012

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    07/12/2012

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    06/12/2012

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  • BCBG MAX AZRIA - Making a list? Shop Lubov Azria's top holiday picks and must-have gifts

    05/12/2012

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    04/12/2012

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    03/12/2012

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    02/12/2012

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    30/11/2012

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    29/11/2012

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    28/11/2012

    Lace noir. Watch the video and shop the season's exquisite lace styles

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    26/11/2012

    Cyber Monday Sale! Last chance to receive up to 50% off select styles and spend $300, get $100 off, in stores and online

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    24/11/2012

    Time's running out. Shop the Black Friday Sale. Spend $300, get $100 off, including styles already reduced by 50%, in stores and online

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    23/11/2012

    Spend $300 or more, receive $100 off, including styles already reduced by 50%, in stores + online

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    22/11/2012

    Shop our Black Friday Doorbuster, online today! And in stores till noon Friday.

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    21/11/2012

    Save up to 50% on our must-have catalog. In stores and online. Shop the Black Friday Sale!

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    20/11/2012

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    19/11/2012

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    18/11/2012

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    16/11/2012

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    15/11/2012

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    14/11/2012

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    13/11/2012

    Show-stopping holiday trends. Watch the video. Shop the trend

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    12/11/2012

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    10/11/2012

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    08/11/2012

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    07/11/2012

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    06/11/2012

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  • BCBG MAX AZRIA - Romancing the season. Shop our holiday event boutiques to find the perfect look for any holiday occa

    05/11/2012

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  • BCBG MAX AZRIA - Happy Halloween: a Chic Treat from Us!

    31/10/2012

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    30/10/2012

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    29/10/2012

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    28/10/2012

    Our Holiday Trend Event ends today! Watch the videos and shop the trends!

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    27/10/2012

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    25/10/2012

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    24/10/2012

    Watch the video: shop the trend. Celebrate the Holiday Trend Event in style. In stores + online

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    23/10/2012

    Holiday Trend Event: two days left. Shop must-have winter whites

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    22/10/2012

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    21/10/2012

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    20/10/2012

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    19/10/2012

    Watch the video. Shop the trend. Celebrate the Holiday Trend Event and shop our must-have picks

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  • BCBG MAX AZRIA - Our Holiday It List! Celebrate the Trend Event, in Stores and Online. Shop Our Holiday Collection

    18/10/2012

    The Holiday 2012 Trend Event, in stores and online. Shop our Holiday collection

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    15/10/2012

    Luxe outerwear: elevate your look

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    14/10/2012

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    12/10/2012

    Take our online personality quiz to find the perfect dress for your big night out

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    11/10/2012

    Take 30% off regularly priced styles during our Friends with Benefits Event!

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    10/10/2012

    Paint the town in the season's must-have dresses

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    09/10/2012

    Last chance to shop the Columbus Day promotion. Shop today

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    08/10/2012

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    07/10/2012

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    06/10/2012

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    05/10/2012

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    03/10/2012

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  • BCBG MAX AZRIA - So into Hue: Shop Fall's Chicest Styles

    02/10/2012

    The new color code: bold and beautiful, with touches of luxury

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    01/10/2012

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    30/09/2012

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    27/09/2012

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    26/09/2012

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    24/09/2012

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    23/09/2012

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    22/09/2012

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    21/09/2012

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    20/09/2012

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    19/09/2012

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    18/09/2012

    Shop the Fall 2012 Runway collection, exclusively online

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    17/09/2012

    Our new online magazine is here

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    14/09/2012

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    13/09/2012

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    12/09/2012

    Receive an exclusive gift when you purchase our new fragrance

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    10/09/2012

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    09/09/2012

    Spring 2013 Runway: vote for your favorite!

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    06/09/2012

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    05/09/2012

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    04/09/2012

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    03/09/2012

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    02/09/2012

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    31/08/2012

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    30/08/2012

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    29/08/2012

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    27/08/2012

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    24/08/2012

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  • BCBG MAX AZRIA - Outfits we love! BCBGeneration's new Fall must-haves!

    23/08/2012

    Shop the Fall 2012 BCBGeneration collection

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  • BCBG MAX AZRIA - Fashion edit. Shop the season's must-have accessories

    22/08/2012

    Fall fashion edit. Shop our top accessory picks

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  • BCBG MAX AZRIA - Bohemian Chic: Shop the Season's Must-Have Looks

    21/08/2012

    Shop our exquisite Runway collection

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  • BCBG MAX AZRIA - Make a power play. Shop must-have neutrals

    20/08/2012

    Make a statement of polished perfection in chic neutrals

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  • BCBG MAX AZRIA - See and Be Seen: The BCBGMAXAZRIA Fall Eyewear Collection!

    19/08/2012

    View the jet-setting eyewear collection only from BCBGMAXAZRIA

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  • BCBG MAX AZRIA - Color Crush: Shop Bold Accessories in Vivid Colors

    18/08/2012

    Summer love! Develop a color crush on our must-have accessoriesSummer love!

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    17/08/2012

    Seize the spotlight in the season's hautest hues

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  • BCBG MAX AZRIA - Don't miss out! Enjoy $10 off BCBGeneration denim plus free shipping

    16/08/2012

    Get free shipping plus $10 off when you buy BCBGeneration denim

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    15/08/2012

    Just in: shop our latest online magazine

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  • BCBG MAX AZRIA - Bohemian Summer: Shop Sun-Drenched Color and Luxe Textures

    14/08/2012

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    13/08/2012

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    12/08/2012

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    11/08/2012

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    10/08/2012

    Be a force of nature in the season's must-have styles

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  • BCBG MAX AZRIA - Get active! Enjoy 30% off BCBGeneration activewear

    09/08/2012

    Get 30% off select BCBGeneration activewear styles

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    08/08/2012

    Carry on in style with the season's must-have bag

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  • BCBG MAX AZRIA - Exclusively Online: Pre-Order the Fall Runway Collection Now!

    06/08/2012

    Discover exclusive Fall 2012 Runway styles you can't get anywhere else

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    03/08/2012

    You've got 24 hours to get the best of BCBGeneration at unbelievable savings!

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  • BCBG MAX AZRIA - Your Exclusive Invitation: Shop Our Private Sale! Up to 60% Off, ONLINE ONLY!

    02/08/2012

    Exclusive: save up to 60% on Runway favorites, online only

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  • BCBG MAX AZRIA - Make a Statement: Shop Bold Color-Blocked Styles + Receive a Free Gift

    30/07/2012

    Make a statement in berry shades and chic blocks of color + receive a free gift

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  • BCBG MAX AZRIA - Can't Live Without: Shop Haute Black & White Lace + Receive a Free Gift!

    29/07/2012

    Shop Fall's must-have trend and get a gift with purchase

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    28/07/2012

    Shop perfect prints and receive a gift with purchase

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    27/07/2012

    It's all about black and white. See the how-to-wear video. Shop the trend

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  • BCBG MAX AZRIA - Colored lace. Shop the season's chicest trend + receive a free gift

    26/07/2012

    Shop our trend event and receive a free gift with your purchase of $200 or more

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  • BCBG MAX AZRIA - The Fall Trend Event: Shop All the Hautest Looks for the Season Ahead

    25/07/2012

    Fall 2012 Has Arrived: Shop the Trend Event

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  • BCBG MAX AZRIA - BCBGeneration's Fall Catalog Is Here! Read All About It.

    24/07/2012

    Go on a shopping spree from your own home: the Fall 2012 BCBGeneration catalog is HERE.

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  • BCBG MAX AZRIA - Step into Color: Shop This Season's Must-Have Footwear

    23/07/2012

    Elevate your look with chic color-blocked footwear

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  • BCBG MAX AZRIA - Sale Ends Today: Take an Additional 20% Off All Sale Items + Free Shipping!

    22/07/2012

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    20/07/2012

    Three days left: take an additional 20% off ALL markdowns, in stores and online + free shipping

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  • BCBG MAX AZRIA - Bohemian Rhapsody: Shop the Season's Must-Have Styles

    19/07/2012

    Our Pre-Fall lookbook is here: take your pick of the ultimate in haute bohemian style

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  • BCBG MAX AZRIA - Get Up to 50% Off When You Shop the BCBGeneration Sale? That Glass Is Half Full!

    17/07/2012

    Get up to 50% off select BCBGeneration styles NOW!

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  • BCBG MAX AZRIA - Vow Wows: Shop the Hautest Wedding-Guest Styles

    16/07/2012

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    15/07/2012

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    13/07/2012

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    12/07/2012

    Cross the finish line first: shop awesome BCBGeneration activewear and play to win!

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  • BCBG MAX AZRIA - Wanderlust. Succumb to the Allure of the Bohemian Life. Shop Now.

    11/07/2012

    Embark on a global style adventure in saturated shades and luxe lace

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  • BCBG MAX AZRIA - Don't Turn Your Back on Style: 200+ Styles Added to Sale! Extra 20% Off ALL MARKDOWNS, in Stores and

    09/07/2012

    200+ Styles Added to Sale! Take an extra 20% off ALL markdowns (already reduced up to 60%)!

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    08/07/2012

    Power Dressing: Shop Our Newest Trends

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    07/07/2012

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    06/07/2012

    Don't miss out: shop our 4th of July sale now and get an additional 30% off!

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  • BCBG MAX AZRIA - Fall in Love. Shop Summer Weddings

    05/07/2012

    Beach wedding: be casual-chic in this season's must-have styles

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  • BCBG MAX AZRIA - Live. Love. Shop. Happy 4th! Extra 20% Off ALL MARKDOWNS + Free Shipping, in Stores and Online

    04/07/2012

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    02/07/2012

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    29/06/2012

    Hurry to save an extra 20% on ALL markdowns (already up to 60% off)!

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    28/06/2012

    Shop must-have looks from the Pre-Fall 2012 Runway collection

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  • BCBG MAX AZRIA - Get 30% Off All Markdowns + Free 3-Day Shipping on All Orders!

    27/06/2012

    From barbecues to beach blasts, flaunt your 4th of July style with an extra 30% off!

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    26/06/2012

    Now save an extra 20% on ALL MARKDOWNS (already up to 60% off)!

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    25/06/2012

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    23/06/2012

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    22/06/2012

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    21/06/2012

    Suit up in style! BCBGeneration rompers are essential for summer fun!

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  • BCBG MAX AZRIA - ENDLESS SUMMER: Shop Effortless Must-Have Summer Style

    20/06/2012

    Shop the ultimate in easy, breezy summer chic now

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  • BCBG MAX AZRIA - In Focus: Shop Our Latest Online Magazine

    18/06/2012

    Be the first to shop our latest online magazine

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  • BCBG MAX AZRIA - RSVP Fabulous: Say

    15/06/2012

    Be wedding-guest glamorous in the season's most scintillating styles

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  • BCBG MAX AZRIA - One simple dress, tons of fresh looks: shop seamless styles

    14/06/2012

    One dress, infinite looks: shop simple seamless dresses

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  • BCBG MAX AZRIA - Good as Gold: Shop the Season's Must-Have Metallics

    13/06/2012

    Apply the Midas touch: shop must-have metallics

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  • BCBG MAX AZRIA - SUMMER SALE: Over 200 styles added! Shop now for up to 60% off

    11/06/2012

    Over 200 new sale styles + up to 60% off = must-shop Summer Sale!

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    10/06/2012

    Go wild for summer's most exotic prints

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    09/06/2012

    More style, more savings: up to 60% off at the Summer Sale!

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    06/06/2012

    Summer style's a breeze in always-crisp, always-classic white

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    05/06/2012

    Discover exclusive Pre-Fall 2012 Runway styles you can't get anywhere else

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  • BCBG MAX AZRIA - Be the First: Shop Our Exclusive Pre-Fall 2012 Capsule Collection

    04/06/2012

    You get first choice: shop our exclusive Pre-Fall 2012 capsule collection

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  • BCBG MAX AZRIA - Summer Surprise! Our 24-Hour Friday Flash Sale. The Clock Is Ticking!

    01/06/2012

    Shop till you drop at our Happy Friday Flash Sale!

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    31/05/2012

    Up to 60% off: The SUMMER SALE starts today

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  • BCBG MAX AZRIA - Ends Today: Friends & Family Sale! 30% Off + Free Shipping

    30/05/2012

    When it's over, it's over. The Friends & Family Sale ends today

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  • BCBG MAX AZRIA - Join the Tribe: Shop Must-Have Accessories. Plus, Two Days Left for the Friends & Family Sale

    29/05/2012

    Don't miss out: 30% off ends tomorrow!

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    28/05/2012

    Enjoy 30% off + free shipping during our Friends & Family Sale

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    27/05/2012

    Two days left to save!

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    25/05/2012

    20% off all regularly priced styles: look new now for summer!

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    24/05/2012

    Get 30% off during our Friends & Family Sale, plus free three-day shipping through May 30

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    23/05/2012

    Pack these essentials in your getaway bag

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    22/05/2012

    Take your glamour global with an exotic print

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  • BCBG MAX AZRIA - Summer nights: SHOP night-out looks + get free 3-day shipping

    21/05/2012

    Shine after dark: buy a new night-out look and get it by Friday with free shipping

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  • BCBG MAX AZRIA - Swing shift: discover summer's fabbest fringe. Shop now, in stores and online.

    20/05/2012

    DON’T MISS OUT! Enjoy free three-day shipping with any order of $150 or more

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  • BCBG MAX AZRIA - I do: say YES to summer's most stylish guest-of-wedding ensembles

    19/05/2012

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    18/05/2012

    Be captivated by the colorful urban-global chic of Spring 2012

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    17/05/2012

    Stock up for summer with up to 50% off new styles

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    16/05/2012

    Make room in your closet: our latest online magazine is here

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    14/05/2012

    Turn up the heat with summer's hautest looks

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  • BCBG MAX AZRIA - From Our Family to Yours, Happy Mother's Day!

    13/05/2012

    Make Mom's day: enter to win a $1,000 shopping spree, just for her!

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  • BCBG MAX AZRIA - Hold everything! Watch our haute bag video

    12/05/2012

    Summer blockbusters: watch our summer handbag video

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  • BCBG MAX AZRIA - All Summer Long: Shop Chic Maxi Styles. Plus, Two Days Left to Shop for Mom!

    11/05/2012

    Effortlessly elegant: the maxi dress. And only two days left to shop for Mom!

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  • BCBG MAX AZRIA - Wrap It Up: Shop the Season's Must-Have Dress

    10/05/2012

    Move over, LBD. The effortless wrap dress is here!

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  • BCBG MAX AZRIA - Congratulations! Meet Our Model Search Winner!

    09/05/2012

    We've counted the votes and we have a winner!

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  • BCBG MAX AZRIA - Fall in Love with the Season¿s New Hue

    07/05/2012

    Feeling blue never looked so good

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    06/05/2012

    Earn your style diploma in BCBGeneration's grad dresses

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  • BCBG MAX AZRIA - Celebrate Cinco de Mayo in Style

    05/05/2012

    Get out your maracas. It's Cinco de Mayo

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  • BCBG MAX AZRIA - Our 24-Hour Super-Surprise Friday Flash Sale. The Clock Is Ticking!

    04/05/2012

    Shop till you drop for a super-surprise @ our Happy Friday Flash Sale!

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  • BCBG MAX AZRIA - Vote for your favorite: who will be the face of BCBGMAXAZRIA?

    03/05/2012

    Vote for your favorite model to become the face of BCBGMAXAZRIA

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  • BCBG MAX AZRIA - Give Mom the Luxury of Time

    02/05/2012

    Discover the perfect gift for your mom

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  • BCBG MAX AZRIA - Last Day to Shop the Jet Set Event and Enter to Win the Sweepstakes

    01/05/2012

    Shop effortless dresses and enter to win a trip for two. Buona fortuna!

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  • BCBG MAX AZRIA - Two days left to enter the Jet Set Event Sweepstakes. Shop online and in stores.

    30/04/2012

    Two days left: enter to win our Jet Set Event Sweepstakes. Shop for travel wear now!

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  • BCBG MAX AZRIA - High contrast: Shop the Jet Set Event online and in stores, and enter to win a glam getaway

    29/04/2012

    Enter to win our Jet Set Event Sweepstakes today and shop our summer destinations!

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    28/04/2012

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    27/04/2012

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    26/04/2012

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    25/04/2012

    Enter to win a trip for two (and shop our new magazine for everything you'll need).

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    24/04/2012

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    23/04/2012

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    22/04/2012

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    20/04/2012

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    19/04/2012

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    18/04/2012

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    16/04/2012

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    13/04/2012

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    11/04/2012

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    06/04/2012

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    30/03/2012

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    29/03/2012

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    28/03/2012

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    20/03/2012

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    19/03/2012

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    18/03/2012

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    17/03/2012

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    15/03/2012

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    12/03/2012

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    11/03/2012

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    09/03/2012

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    08/03/2012

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    07/03/2012

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    06/03/2012

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    05/03/2012

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    01/03/2012

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    27/02/2012

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    26/02/2012

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    25/02/2012

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    24/02/2012

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    23/02/2012

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    22/02/2012

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    21/02/2012

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    20/02/2012

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    17/02/2012

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    16/02/2012

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    14/02/2012

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    12/02/2012

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    10/02/2012

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    09/02/2012

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    06/02/2012

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    04/02/2012

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    03/02/2012

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    02/02/2012

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    31/01/2012

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    30/01/2012

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    29/01/2012

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    27/01/2012

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    26/01/2012

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    24/01/2012

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    23/01/2012

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    21/01/2012

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    19/01/2012

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    18/01/2012

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    17/01/2012

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    16/01/2012

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    13/01/2012

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    12/01/2012

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    11/01/2012

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    05/01/2012

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    30/12/2011

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    29/12/2011

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    28/12/2011

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    25/12/2011

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    23/12/2011

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    22/12/2011

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    21/12/2011

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    20/12/2011

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    19/12/2011

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    18/12/2011

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    11/12/2011

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    08/12/2011

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    04/12/2011

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    03/12/2011

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    02/12/2011

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    01/12/2011

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    29/11/2011

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    28/11/2011

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    26/11/2011

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    25/11/2011

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    24/11/2011

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    23/11/2011

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    22/11/2011

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    21/11/2011

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    19/11/2011

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    18/11/2011

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    16/11/2011

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    14/11/2011

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    12/11/2011

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    11/11/2011

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    09/11/2011

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    08/11/2011

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    07/11/2011

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    06/11/2011

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    04/11/2011

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    03/11/2011

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    02/11/2011

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    01/11/2011

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    31/10/2011

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    30/10/2011

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    28/10/2011

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    27/10/2011

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    26/10/2011

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    25/10/2011

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    24/10/2011

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    23/10/2011

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    21/10/2011

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    19/10/2011

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    17/10/2011

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    30/09/2011

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    29/09/2011

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    28/09/2011

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    20/09/2011

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    15/09/2011

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    11/09/2011

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    10/09/2011

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    30/08/2011

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    25/08/2011

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    11/08/2011

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    06/08/2011

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    05/08/2011

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    01/08/2011

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    31/07/2011

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    29/07/2011

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    28/07/2011

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    27/07/2011

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    26/07/2011

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    25/07/2011

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    22/07/2011

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    20/07/2011

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    18/07/2011

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    17/07/2011

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    16/07/2011

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    13/07/2011

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    11/07/2011

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    09/07/2011

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    06/07/2011

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    03/07/2011

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    01/07/2011

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    30/06/2011

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    29/06/2011

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    27/06/2011

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    26/06/2011

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    25/06/2011

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    20/06/2011

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    19/06/2011

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    17/06/2011

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    13/06/2011

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    07/06/2011

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    06/06/2011

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    03/06/2011

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    02/06/2011

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    31/05/2011

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    30/05/2011

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    26/05/2011

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    25/05/2011

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    24/05/2011

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    20/05/2011

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    19/05/2011

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    10/05/2011

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    30/04/2011

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    29/04/2011

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    27/04/2011

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    20/04/2011

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    16/04/2011

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    09/04/2011

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    08/04/2011

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    02/04/2011

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    30/03/2011

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  • BCBG MAX AZRIA - It's your moment

    30/08/2010

    This season's dresses bring personality to special occasions

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  • BCBG MAX AZRIA - An Elemental Attraction

    28/08/2010

    Explore the artistic vision of the Fall 2010 Max Azria collection

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  • BCBG MAX AZRIA - Extra 20% off ends soon

    27/08/2010

    For a limited time only, take an additional 20% off marked down styles

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  • BCBG MAX AZRIA - Uptown-to-Downtown Chic

    26/08/2010

    Fall dresses mix refined shapes and cool details for easy urban style

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  • BCBG MAX AZRIA - Can we have a word with you?

    25/08/2010

    Add a fun touch to your look with '90s-inspired slogan bracelets

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  • BCBG MAX AZRIA - Stand out in a crowd

    24/08/2010

    Turn heads at every event in Fall's chic, colorful dresses

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  • BCBG MAX AZRIA - Attraction Neutre

    23/08/2010

    Des teintes neutres luxueuses définissent l'atmosphère de la saison

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  • BCBG MAX AZRIA - The cool girl's must-have wardrobe.

    23/08/2010

    Create an individual look with chic tailored separates

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  • BCBG MAX AZRIA - Pop Quiz: What happens when you take 30% off?

    22/08/2010

    Stay ahead of the curve with an extra 30% off select styles.

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  • BCBG MAX AZRIA - Trend Alert: Allover Neutrals

    21/08/2010

    Discover the season's must-have neutral pieces

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    20/08/2010

    For a limited time only, take an additional 20% off marked down styles

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  • BCBG MAX AZRIA - Fashion Power

    19/08/2010

    Sculpt an alluring look for Fall with the essential power skirt

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  • BCBG MAX AZRIA - Ready, Set, Dress!

    17/08/2010

    Discover elegant dresses and gowns for every event

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  • BCBG MAX AZRIA - You've got JoyceMail!

    17/08/2010

    Joyce Azria shares her thoughts for the month

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  • BCBG MAX AZRIA - A Work of Art

    16/08/2010

    Get dynamic style day and night in Fall's abstract prints

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  • BCBG MAX AZRIA - Extra 20% off begins today

    14/08/2010

    For a limited time only, take an additional 20% off marked down styles

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  • BCBG MAX AZRIA - Set your style free!

    13/08/2010

    Break out with cool, directional strip-detail styles

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  • BCBG MAX AZRIA - Walk this way for free shipping

    12/08/2010

    Elevate Fall looks with sleek, sophisticated booties

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  • BCBG MAX AZRIA - Be Jeweled

    11/08/2010

    New rings, necklaces and more put the perfect finish on Fall

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  • BCBG MAX AZRIA - The Perfect Complement

    10/08/2010

    The latest Fall handbags add a luxurious finish to every look.

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  • BCBG MAX AZRIA - Neutral Attraction

    09/08/2010

    Luxurious neutral hues define the mood of the season

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  • BCBG MAX AZRIA - A Letter from Lubov

    06/08/2010

    Our creative director shares her favorite looks for Fall

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  • BCBG MAX AZRIA - Back to black

    04/08/2010

    Exude modern glamour in Fall’s little black dresses

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  • BCBG MAX AZRIA - Joyce is thrilled to announce the arrival of Fall

    03/08/2010

    Get a feel for Fall style now, in stores and online

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  • BCBG MAX AZRIA - Take a shine to Fall with embellished knits

    02/08/2010

    Lend a dramatic air to the season with new embellished styles

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  • BCBG MAX AZRIA - Fall's Star-Studded Accessories, Plus Free Shipping

    31/07/2010

    Enjoy free shipping when you shop the Fall 2010 Accessories Catalog

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  • BCBG MAX AZRIA - Sleek + Stunning: The Pre-Fall Cocktail Look

    23/07/2010

    Exude cocktail cool in Pre-Fall's chic dresses and accessories

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  • BCBG MAX AZRIA - Summer Essentials: Now 50% Off

    21/07/2010

    Summer's must-have styles are now 50% off at the Summer Sale

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    19/07/2010

    Get confident night-out style with Pre-Fall separates

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    16/07/2010

    Shop summer styles for under $100 now, in stores and online.

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    14/07/2010

    Shop the Summer Sale now. The hottest looks are going fast!

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    12/07/2010

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    11/07/2010

    Additional 30% off sale ends today, in stores and online

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  • BCBG MAX AZRIA - Edgy + Cool: The Pre-Fall Dress

    09/07/2010

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    08/07/2010

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    07/07/2010

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    06/07/2010

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    05/07/2010

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    03/07/2010

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    02/07/2010

    Now through July 11, take an extra 30% off sale items at BCBGeneration

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    01/07/2010

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  • BCBG MAX AZRIA - Online Exclusive ends soon. Get Fall styles and ship for free

    30/06/2010

    Shop advance Fall styles now, only at bcbg.com

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    28/06/2010

    Save this 4th of July with an extra 30% off sale items

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    27/06/2010

    Get Fall looks now with exclusive advance styles at bcbg.com

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    26/06/2010

    Get an exotic city look with Pre-Fall sweaters from BCBGMAXAZRIA

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  • BCBG MAX AZRIA - The New Wave: Summer Swimwear and Accessories

    23/06/2010

    Get a chic poolside look with summer swimwear and accessories

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    22/06/2010

    The BCBGMAXAZRIA Summer Sale continues, in stores and online

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    21/06/2010

    Discover the urban allure of BCBGMAXAZRIA Pre-Fall 2010, in stores and online

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    20/06/2010

    Have a stylish Father's Day with free shipping of your $300 purchase

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    19/06/2010

    Complete every look with summer's easy, eye-catching sandals

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    18/06/2010

    Seriously save on the latest styles at the BCBGeneration Summer Sale.

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    17/06/2010

    The BCBGMAXAZRIA Summer Sale begins today, in stores and online

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  • BCBG MAX AZRIA - Up to 40% Off at the Hervé Léger and Max Azria Private Sale

    16/06/2010

    Save on exclusive Hervé Léger and Max Azria styles at the Private Sale

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  • BCBG MAX AZRIA - Ends Tomorrow: Up to 50% Off Summer Presale

    15/06/2010

    Shop now to save up to 50% on chic summer styles at bcbg.com

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  • BCBG MAX AZRIA - Style at Length: Shop Maxi Dresses

    14/06/2010

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    13/06/2010

    The Summer Presale begins today, in stores and online

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  • BCBG MAX AZRIA - Immerse Yourself: Introducing the Interactive Runway

    12/06/2010

    Get your favorite runway styles now with our new video feature

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  • BCBG MAX AZRIA - Be the First: Pre-Spring 2011 Preview

    11/06/2010

    Preview the looks from our new Pre-Spring collections online

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  • BCBG MAX AZRIA - Be Tempted: New Summer Eveningwear

    10/06/2010

    Capture the spirit of summer in elegant, exotic eveningwear

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  • BCBG MAX AZRIA - Dress Code: Summer Weddings

    07/06/2010

    Be the best-dressed wedding guest with our chic summer styles

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  • BCBG MAX AZRIA - Exotic Riches: Shop All-New Accessories

    04/06/2010

    Add an exotic touch to summer looks with all-new accessories

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    03/06/2010

    Get eye-catching summer style with easy, embellished separates

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  • BCBG MAX AZRIA - 30% Off All Styles, Ends Today

    01/06/2010

    Shop now for 30% off all styles and free shipping, ends today

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  • BCBG MAX AZRIA - Going Tribal: New Summer Prints + 30% Off All Styles

    31/05/2010

    Take 30% off the latest styles during our Friends & Family Weekend

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  • BCBG MAX AZRIA - What to Wear: 30% Off Memorial Day Looks

    30/05/2010

    Get 30% off cool summer styles during the Friends & Family Weekend

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  • BCBG MAX AZRIA - Friends & Family Weekend: 30% Off All Styles

    27/05/2010

    Now through Tuesday, take 30% off all BCBGMAXAZRIA styles

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  • BCBG MAX AZRIA - What to Where: Summer Weddings

    26/05/2010

    Visit our online Wedding Shop now for the latest summer wedding looks

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  • BCBG MAX AZRIA - Yay! Take 30% off everything this Memorial Day

    25/05/2010

    Get 30% off all BCBGeneration styles at the Major Memorial Day Sale

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  • BCBG MAX AZRIA - The Golden Age: Shop Our New Catalog

    24/05/2010

    Discover the exotic allure of summer in our new Online Catalog

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  • BCBG MAX AZRIA - One-Piece Chic: The Summer Jumpsuit

    21/05/2010

    Get set for summer with the latest jumpsuits from BCBGMAXAZRIA

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  • BCBG MAX AZRIA - Deconstructed Elegance, by Max Azria

    19/05/2010

    Discover the allure of asymmetrical silhouettes from the Max Azria colleciton

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  • BCBG MAX AZRIA - On-Trend: T-Shirt Dresses

    18/05/2010

    Make summer dressing effortless with versatile, chic T-shirt dresses

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  • BCBG MAX AZRIA - What's Chic: Summer Sequins

    17/05/2010

    Give a shine to summer style with eye-catching sequins

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  • BCBG MAX AZRIA - Runway ready. Shop now.

    12/05/2010

    Update your look with all-new arrivals from BCBGMAXARIA Runway.

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  • BCBG MAX AZRIA - Our Blue Obsession: Hervé Léger Denim

    11/05/2010

    Wait no longer. Handcrafted denim from Hervé Léger has arrived

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  • BCBG MAX AZRIA - New Markdowns: Up to 50% Off Select Styles

    08/05/2010

    Update your look with new spring markdowns, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Celebrate Mom with chic gifts

    06/05/2010

    Show Mom how much you care with gifts from BCBGMAXAZRIA

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  • BCBG MAX AZRIA - Great Lengths: Summer Maxi Dresses

    05/05/2010

    Get effortless summer style with this season's cool, chic maxi dresses

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  • BCBG MAX AZRIA - What's Hot: Graphic Prints

    04/05/2010

    Get confident summer style with the season's printed dresses

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  • BCBG MAX AZRIA - What's Chic: Textured Prints

    03/05/2010

    Indulge the season's casual-chic attitude with cool printed separates

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  • BCBG MAX AZRIA - Choose your colors! Free shipping ends today

    30/04/2010

    Take on summer style in the season's colorful evening gowns

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  • BCBG MAX AZRIA - The Story of Your Life

    29/04/2010

    Create and share your movie now at bcbgeneration.com/whatsyourstory

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  • BCBG MAX AZRIA - Create a memory this Mother's Day

    28/04/2010

    Show Mom how much you care with chic gifts from BCBGMAXAZRIA

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  • BCBG MAX AZRIA - It's a Steal! 50% Off All BCBGeneration Jewelry

    27/04/2010

    Take 50% off all BCBGeneration jewelry, in stores and online

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  • BCBG MAX AZRIA - First Look: Our exclusive Summer Catalog has arrived

    26/04/2010

    Shop the latest summer looks in our new online catalog

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  • BCBG MAX AZRIA - Most Wanted: Spring's Statement Rings

    24/04/2010

    Add instant edge to every look with the season's standout rings.

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  • BCBG MAX AZRIA - What's Chic: Spring Sequins

    23/04/2010

    Add modern shine to every look with allover sequins

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  • BCBG MAX AZRIA - Shop for the future

    22/04/2010

    Support the youth of our planet with our Ecouture tee and tote

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  • BCBG MAX AZRIA - What to Wear: Chic and Easy Graduation Dresses

    21/04/2010

    Celebrate in style with the perfect little white dress

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  • BCBG MAX AZRIA - Take It Easy

    19/04/2010

    Get laid-back luxury with summer's essential styles

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  • BCBG MAX AZRIA - On the Fringe

    16/04/2010

    Fringed details bring a confident edge to every look

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  • BCBG MAX AZRIA - The Power of Style

    14/04/2010

    Get supersleek style for every event with a new power dress

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  • BCBG MAX AZRIA - Smile! Take 20% off BCBGeneration day dresses, only at bcbg.com

    13/04/2010

    Get dynamic daytime style with all-new dresses from BCBGeneration

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  • BCBG MAX AZRIA - Art in Motion: Spring 2010 Runway

    12/04/2010

    Express yourself with the Spring 2010 Runway collection

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  • BCBG MAX AZRIA - A Class of its Own: The Little White Dress

    08/04/2010

    Get simple yet sophisticated special occasion style with a little white dress from BCBGMAXAZRIA

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  • BCBG MAX AZRIA - Capture the moment

    05/04/2010

    Get a look that's uniquely you with statement-making dresses, now available in stores and online

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  • BCBG MAX AZRIA - Step into the season with Max Azria

    03/04/2010

    Bring a sensual finish to spring style with distinctive footwear from Max Azria, now available in boutiques and online.

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  • BCBG MAX AZRIA - A natural selection from Hervé Léger

    02/04/2010

    Complete this season's most exclusive looks with textured accessories from Hervé Léger by Max Azria, now available in boutiques and online

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  • BCBG MAX AZRIA - It's no joke! Free shipping, today only

    01/04/2010

    Enjoy free shipping for April Fools' Day when you spend $200 or more at bcbg.com. Simply enter NOFOOLING at checkout to redeem.

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  • BCBG MAX AZRIA - It's here! Shop the BCBGeneration accessories catalog

    31/03/2010

    Add a playful finishing touch to every look with BCBGeneration accessories

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  • BCBG MAX AZRIA - Your Perfect Party Dress

    30/03/2010

    Discover picture-perfect looks for every special occasion with spring dresses from BCBGMAXAZRIA

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  • BCBG MAX AZRIA - The VIP Garden

    29/03/2010

    Take a lighthearted approach to style with sweet silhouettes, pretty prints and charming colors. Shop the latest looks now, in BCBGMAXAZRIA boutiques and online at bcbg.com

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  • BCBG MAX AZRIA - Last chance to save 20% on the Most-Wanted styles

    28/03/2010

    Last day to save 20% at the Spring 2010 Most-Wanted Event

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  • BCBG MAX AZRIA - Two days left! Take 20% off the Most-Wanted.

    27/03/2010

    Extended through Sunday, save 20% at the Spring 2010 Most-Wanted Event.

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  • BCBG MAX AZRIA - Spring's Most-Wanted Looks + 20% Off

    26/03/2010

    Shop body-conscious dresses, fitted separates and more—plus save 20% at the Spring 2010 Most-Wanted Event, ending today in stores and online.

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  • BCBG MAX AZRIA - The Most-Wanted Event begins today.

    25/03/2010

    Starting today, save 20% at the Spring 2010 Most-Wanted Event.
    Shop the season's must-have looks now, in BCBGMAXAZRIA boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - More is more! Shop statement jewelry from BCBGeneration

    24/03/2010

    Change up your look in an instant with statement-making jewelry from BCBGeneration. Shop the latest styles now, in BCBGeneration boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - Available Now: The Most-Wanted Wardrobe

    23/03/2010

    The season's Most-Wanted looks are available now! Save 20% during the Most-Wanted Event and receive an exclusive gift with your purchase, only in BCBGMAXAZRIA boutiques and online at bcbg.com

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  • BCBG MAX AZRIA - Sleek and Chic: The Denim Legging

    22/03/2010

    The denim legging is a versatile choice for every occasion. Get the look now in stores and online

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  • BCBG MAX AZRIA - Explore the art of simplicity, from Max Azria.

    19/03/2010

    Discover graceful spring dresses now, in Max Azria boutiques and online at bcbg.com

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  • BCBG MAX AZRIA - Go for graphic

    18/03/2010

    Spring's ultracool geometric prints are a versatile style staple.
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  • BCBG MAX AZRIA - What luck! Free shipping, today only

    17/03/2010

    Enjoy free shipping for St. Patrick's Day when you spend $200 or more at bcbg.com.
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  • BCBG MAX AZRIA - Go Graphic

    15/03/2010

    Get statement-making style with the season’s bold, graphic prints.
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  • BCBG MAX AZRIA - The chic and easy life

    12/03/2010

    Create chic looks for every day with this season's casual separates. Shop the latest styles now, in boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - Take a break! $20 off your BCBGeneration purchase

    11/03/2010

    Receive $20 off your $100 BCBGeneration purchase, only at bcbg.com. Shop the latest vacation-ready styles now, in BCBGeneration boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - Spring's Must-Have Silhouette

    10/03/2010

    A lightweight blouse and sleek denim leggings create spring's must-have look. Shop the latest styles now, in BCBGMAXAZRIA boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - Spring in Bloom: Shop the Spring 2010 Catalog

    08/03/2010

    The Spring 2010 Catalog is now available in stores and online at bcbg.com. Shop the latest looks now at a BCBGMAXAZRIA boutique near you.

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  • BCBG MAX AZRIA - Introducing the Special Occasions Catalog, now online

    06/03/2010

    Discover picture-perfect looks for every formal event with the new Special Occasions Catalog. Shop the latest spring styles now, in BCBGMAXAZRIA boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - Shop for spring. Ship for free

    04/03/2010

    For a limited time, enjoy free shipping when you spend $200 or more at bcbg.com. Simply enter SPRINGSHIP10 at checkout to redeem.

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  • BCBG MAX AZRIA - Show your stripes. Shop the trend.

    01/03/2010

    A classic striped shirt is always in style. Shop chic separates now, in BCBGMAXAZRIA boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - The Future is Bright

    28/02/2010

    Statement brights make your look pop! Shop the latest BCBGeneration styles now at bcbg.com.

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  • BCBG MAX AZRIA - Special Delivery: New Handbags + Free Shipping

    26/02/2010

    This season’s It bag is the leather convertible satchel. Receive free shipping through March 1 of any regularly priced handbag, only at bcbg.com.

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  • BCBG MAX AZRIA - The Spring Cocktail Look

    25/02/2010

    Make a confident statement with chic cocktail dresses from BCBGMAXAZRIA. Shop the latest looks now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Look Ahead: Fall 2010 Max Azria Runway Trends

    24/02/2010

    Capture the look of the Fall 2010 Max Azria runway show now, in Max Azria boutiques and online exclusively at bcbg.com.

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  • BCBG MAX AZRIA - Bon Chic NOTIONS: Spring '10

    23/02/2010

    Spring begins with an incredible Fashion Week showing, new celebrity styles, our bridal sweepstakes and more.
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  • BCBG MAX AZRIA - Seeing is believing. Watch the video for 12 ways to wear cardi-wraps

    22/02/2010

    Discover 12 ways to wear the most versatile piece of the season with our new Cardi-Wrap video. Shop the latest styles now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Enter the BCBGMAXAZRIA Bridal Party Sweepstakes

    20/02/2010

    Win a complete bridal party package from our new Bridesmaids collection in the Bridal Party Sweepstakes. Discover elegant looks for every special occasion now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Backstage Pass: Watch the Fall 2010 Max Azria Runway Show

    18/02/2010

    Watch the Fall 2010 Max Azria runway show from New York Fashion Week. Shop the current collection now, in Max Azria boutiques.

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  • BCBG MAX AZRIA - Catwalk to Sidewalk: Shop the Hervé Léger Runway Now

    17/02/2010

    Don’t wait for Fall. Get the Hervé Léger runway look now, in Hervé Léger by Max Azria boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - Backstage Pass: Watch the Fall 2010 Hervé Léger by Max Azria Runway Show

    16/02/2010

    Watch the Fall 2010 Hervé Léger by Max Azria Runway show from New York Fashion Week. Shop the current collection now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Fashion's Hay Day: Shop New Looks For Spring

    15/02/2010

    Take a fresh approach to style with sophisticated Spring looks from BCBGMAXAZRIA. Plus, save up to 50% on select Pre-Spring styles now at the Presidents’ Day Event.

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  • BCBG MAX AZRIA - Backstage Pass: Watch the Fall 2010 Runway Show

    13/02/2010

    Watch the Fall 2010 BCBGMAXAZRIA Runway show from New York Fashion Week. Shop the current collection now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Floral Impact

    12/02/2010

    Add some color to a spring wardrobe with all-new floral prints. Shop the latest styles now, in stores and online at bcbg.com

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  • BCBG MAX AZRIA - Save some presidents this weekend

    11/02/2010

    Save on select Pre-Spring styles during the Presidents’ Day Sale. Shop the latest styles now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - A New Classic: The Relaxed Shirt

    10/02/2010

    The relaxed shirt is an easy choice for every occasion. Shop chic separates now, in stores and online at bcbg.com

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  • BCBG MAX AZRIA - Ends Today: Free shipping of your Valentine's Day dress.

    09/02/2010

    Shop now and receive free shipping of any regularly priced dress at bcbg.com. Find your Valentine's Day look now, in stores and online.

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  • BCBG MAX AZRIA - A Perfect Match: The Spring Blouse + Power Skirt

    08/02/2010

    The new spring blouse and power skirt create chic looks for every occasion. Shop all-new separates now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Love Generation

    04/02/2010

    This Valentine’s Day, wear your love with cute date dresses, sweet separates and more from BCBGeneration, available now at bcbg.com.

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  • BCBG MAX AZRIA - Capture the look of spring with all-new accessories

    03/02/2010

    Complete every look with all-new jewelry, handbags, shoes and more from BCBGMAXAZRIA. Shop the latest looks now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Free Shipping of your Valentine's Day Dress

    01/02/2010

    Receive free shipping of any regularly priced dress, just in time for Valentine’s Day. Find your Valentine’s Day look now at bcbg.com.

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  • BCBG MAX AZRIA - Spring 2010 Collection from BCBGeneration

    29/01/2010

    Spring forward with the all-new Spring 2010 collection from BCBGeneration. Shop the latest looks online at bcbg.com.

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  • BCBG MAX AZRIA - Only 4 days left to save at the Winter Sale

    28/01/2010

    Hurry in! The BCBGMAXAZRIA Winter Sale ends Sunday, January 31. Shop the latest markdowns now, in BCBGMAXAZRIA stores and online at bcbg.com

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  • BCBG MAX AZRIA - Capture the bohemian spirit of Max Azria

    27/01/2010

    Explore the artistic designs of the Max Azria Pre-Spring 2010 collection. Shop visionary styles now, in Max Azria boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - The Shape of Spring

    25/01/2010

    Get a fresh, sleek look for spring with the season’s body-conscious skirts. Shop the latest looks now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Shop the new silhouettes of Hervé Léger

    24/01/2010

    Discover the architectural lines of the Hervé Léger by Max Azria Pre-Spring 2010 collection. Shop fashion’s most exclusive styles now, in Hervé Léger boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - Spring in Bloom: Introducing the New Collection

    23/01/2010

    The BCBGMAXAZRIA Spring 2010 collection is now available. Shop the latest Spring looks now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Love to win? Enter the sweepstakes

    22/01/2010

    Who or what has captured your heart? Tell us and you could win an exclusive trip for two to the Valentine’s Day movie premiere in Los Angeles.

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  • BCBG MAX AZRIA - Psst! The Handbag Secret Sale ends today

    19/01/2010

    The Handbag Secret Sale ends today, with our favorite handbags for under $130. Shop the Handbag Secret Sale now, exclusively online at bcbg.com

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  • BCBG MAX AZRIA - Shop all-new swim styles from BCBGMAXAZRIA

    18/01/2010

    Introducing all-new swimwear from BCBGMAXAZRIA. Shop the latest swim styles now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Shhh! You're invited to a Secret Sale

    17/01/2010

    Through Tuesday, January 19, shop our favorite handbags for under $130. Shop the Handbag Secret Sale now, exclusively online at bcbg.com.

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  • BCBG MAX AZRIA - On-Trend: T-Shirt Dresses

    16/01/2010

    Take a casual chic approach to dressing with versatile T-shirt dresses. Shop the latest styles now, at BCBGMAXAZRIA boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - This Weekend Only: 15% Off Select BCBGeneration Floral Prints

    15/01/2010

    Take 15% off select BCBGeneration floral prints this weekend, only at bcbg.com. Find the latest Generation Girl trends first at bcbg.com.

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  • BCBG MAX AZRIA - Online Exclusive: Additional 30% Off Sweaters

    14/01/2010

    Through Monday, January 18, take an additional 30% off select sweaters, exclusively online at bcbg.com.

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  • BCBG MAX AZRIA - On Trend: Necklace Embellishments

    13/01/2010

    Live the easy life with carefree necklace-embellished pieces from BCBGMAXAZRIA. Shop effortlessly chic looks now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Shop BCBGMAXAZRIA Runway Pre-Spring 2010

    11/01/2010

    The BCBGMAXAZRIA Runway Pre-Spring 2010 collection is now available. Discover effortlessly elegant pre-spring looks in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Shop the all-new Bridesmaids collection.

    08/01/2010

    Introducing the BCBGMAXAZRIA Bridesmaids collection, now available in stores and online.

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  • BCBG MAX AZRIA - Up to 70% Off: the Winter Sale Continues In Stores and Online

    07/01/2010

    Save up to 70% on select styles at the Winter Sale.
    Shop the latest markdowns now, in BCBGMAXAZRIA stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Last Chance: Extra 30% Off Sale Ends Tomorrow

    05/01/2010

    Receive an additional 30% off all markdowns today and tomorrow. Discover the latest markdowns in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Pre-Spring 2010 Collection Available Now

    04/01/2010

    The BCBGMAXAZRIA Pre-Spring 2010 collection is now available. Discover effortlessly elegant pre-spring looks now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Now Available: Max Azria Pre-Spring 2010

    03/01/2010

    The Max Azria Pre-Spring 2010 collection is now available.
    Discover inspirational styles exclusively in Max Azria stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Introducing the Super Cardi-Wrap

    02/01/2010

    Introducing the all-new Super Cardi-Wrap from BCBGMAXAZRIA, a versatile style for every occasion. Get yours now, in stores or online at bcbg.com.

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  • BCBG MAX AZRIA - Happy New Year!

    01/01/2010

    Wishing you a happy New Year from BCBGMAXAZRIA. Shop all-new looks now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Start the year in style! Up to 50% Off + Additional 30% Discount.

    31/12/2009

    Ensure a stylish start to the year with an additional 30% off all markdowns at the New Year Sale. Shop the latest markdowns now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Last Day to Save at the Winter Sale

    31/12/2009

    Last chance! The BCBGMAXAZRIA Winter Sale ends today. Shop the latest markdowns now, in BCBGMAXAZRIA stores and online at bcbg.com

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  • BCBG MAX AZRIA - Now Available: Hervé Léger Pre-Spring 2010

    30/12/2009

    The Hervé Léger Pre-Spring 2010 collection is now available.
    Discover exclusive styles in Hervé Léger stores and online at bcbg.com.


    En savoir plus...

  • BCBG MAX AZRIA - Now Available: BCBGMAXAZRIA Runway Pre-Spring 2010

    28/12/2009

    The BCBGMAXAZRIA Runway Pre-Spring 2010 collection is now available. Discover effortlessly elegant pre-spring looks in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Take an additional 30% off all markdowns.

    26/12/2009

    Take an additional 30% off all markdowns at the New Year Sale. Shop the latest markdowns now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Up to 50% Off + Additional 30% Discount Has Begun

    24/12/2009

    Save an additional 30% on all markdowns at the New Year Sale. Shop the latest markdowns now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Additional 30% Off at the BCBGeneration Holiday Sale

    23/12/2009

    Save an additional 30% on all markdowns at the BCBGeneration Holiday Sale. Discover the latest BCBGeneration styles online, only at bcbg.com.

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  • BCBG MAX AZRIA - 3 days left to shop.

    22/12/2009

    Indulge loved ones this holiday season with a luxurious gift from BCBGMAXAZRIA. Find the perfect present for everyone on your list now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Today Only: 20% Off Evening and Cocktail Dresses

    21/12/2009

    Today only, receive 20% off your evening or cocktail dress purchase. Discover elegant New Year’s Eve styles and more now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Up to 60% Off at the Hervé Léger and Max Azria Private Sale

    19/12/2009

    Now save up to 60% at the Max Azria and Hervé Léger Private Sale. Shop the most exclusive styles at Max Azria and Hervé Léger stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Say I Do!

    19/12/2009

    Discover timeless, individual styles for your entire bridal party and for every wedding-related event with our new bridesmaids collection, coming soon to stores and bcbg.com.

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  • BCBG MAX AZRIA - New Markdowns! Up to 70% off at the Winter Sale

    17/12/2009

    Save up to 70% on select styles at the Winter Sale. Discover seasonal markdowns now, in BCBGMAXAZRIA stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Hooray for holiday! Save up to 50% at the BCBGeneration holiday sale

    16/12/2009

    Save up to 50% on select styles at the BCBGeneration holiday sale. Find the latest BCBGeneration styles, online only at bcbg.com.

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  • BCBG MAX AZRIA - The Easy Life: Pre-Spring 2010

    15/12/2009

    Explore the easy life with Pre-Spring 2010 styles from BCBGMAXAZRIA. Discover effortlessly elegant looks now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Free holiday gift wrap with your purchase

    14/12/2009

    Receive free holiday gift wrap with every purchase when you shop BCBGMAXAZRIA boutiques and bcbg.com.

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  • BCBG MAX AZRIA - Ends Today: Spend Some, Save Some

    13/12/2009

    Shop now to save when you spend some. Get 20% off your Holiday Gift Shop purchase of 50%, $100, $200 and more, only online at bcbg.com.

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  • BCBG MAX AZRIA - The Fringe of Fashion

    12/12/2009

    Fringe details are an edgy essential for the season. Shop bcbg.com for the latest BCBGeneration styles.

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  • BCBG MAX AZRIA - Top Story: 50% Off Select Tops

    11/12/2009

    Shop now and receive 50% off select tops. Discover the latest styles in BCBGMAXAZRIA boutiques and online at bcbg.com.

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  • BCBG MAX AZRIA - Online Exclusive: 20% off $50, $100, $200 and more!

    10/12/2009

    Shop now to save some when you spend some. Get 20% off your Holiday Gift Shop purchase of $50, $100, $200 and more, only online at bcbg.com.

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  • BCBG MAX AZRIA - Introducing Holiday Rouge from Hervé Léger

    08/12/2009

    Introducing the Holiday Rouge collection from Hervé Léger, featuring iconic silhouettes in rich red hues. Discover exclusive styles now, in Hervé Léger stores and online at bcbg.com.

    En savoir plus...

  • BCBG MAX AZRIA - 2 Days. 20% Off. Online only

    07/12/2009

    Save 20% on New Year’s Eve dresses, today and tomorrow, only at bcbg.com.

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  • BCBG MAX AZRIA - Our top picks for holiday gifts

    06/12/2009

    Shop our favorite gifts of the season, handpicked by the Azria family and available now in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - It's a wrap! 30% off our signature cardi-wrap

    04/12/2009

    Shop now to save 30% on all signature cardi-wraps. Explore these versatile style staples now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Velvet Touch

    04/12/2009

    Indulge in the season’s most luxurious look with chic velvet styles. Discover holiday looks for every occasion now, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Winter Magic: Shop Max Azria eveningwear

    03/12/2009

    Shine through the season in ethereal eveningwear from Max Azria. Discover visionary evening gowns and cocktail dresses now, in Max Azria stores and online at bcbg.com.

    En savoir plus...

  • BCBG MAX AZRIA - Bon Chic NOTIONS: Winter '09

    02/12/2009

    It’s time for gift giving (and getting!), so we hope everyone has a Holiday Pocketbook Catalog on hand. Note your favorites and carry it with you to help ensure a successful shopping trip. And don’t forget to bring the back cover to any boutique to collect your free holiday gift from us!

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  • BCBG MAX AZRIA - Online Exclusive: 30% off Holiday styles, today only!

    01/12/2009

    Shop now to save 30% on select holiday styles. Discover the latest holiday styles and exclusive savings at bcbg.com.

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  • BCBG MAX AZRIA - The Secret Sale has begun, online only

    30/11/2009

    The Secret Sale has begun. Shop online now to receive 50–70% off the season’s most exclusive styles from Max Azria and Hervé Léger.

    En savoir plus...

  • BCBG MAX AZRIA - This Weekend Only: Take 20% Off BCBGeneration Handbags

    29/11/2009

    Take 20% off all BCBGeneration handbags this weekend only. Discover the latest glamorous gift giving items now at bcbg.com.

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  • BCBG MAX AZRIA - Take 50% off all boots, in stores and online

    28/11/2009

    Save 50% on all boots during the Thanksgiving Weekend Sale. Discover the latest styles now, in stores and online at bcbg.com.

    En savoir plus...

  • BCBG MAX AZRIA - Happy Thanksgiving from BCBGMAXAZRIA!

    27/11/2009

    Wishing you a happy, healthy Thanksgiving. Plus, save 50% on all cashmere during the Thanksgiving Weekend Sale, in stores and online at bcbg.com.

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  • BCBG MAX AZRIA - Take 50% off all cashmere, in stores and online

    25/11/2009

    Receive 50% off all cashmere during the Thanksgiving Weekend Sale. Discover the latest styles now, in stores and online at bcbg.com.

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Boutiques

 
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